, the premier online resource for buying and selling new and used cars, announced the Dodge Challenger as the winner of its Shoppers’ Choice award.  Finalists for the award were selected based on shoppers’ actions on the site that indicated interest in new vehicles, including searching for vehicles, sending inquiries to dealers on availability and most importantly, filling out a positive review of their vehicle. The Challenger took home the title after grabbing the most votes from Facebook fans in the final round of the competition.       

“The Dodge Challenger’s win proves, once again, that our shoppers know what makes a great vehicle,” said Patrick Olsen, editor-in-chief. “The Challenger’s classic muscle car styling, refined handling and spacious interior make this an excellent choice for anyone in the market for a fun and surprisingly practical car.” 

Mitch Golub, president, added, “Our Best of the Year and Shoppers’ Choice Awards represent two of the most influential components of building consumer confidence in the purchase process – exhaustive real-world vehicle testing conducted by our own team of experts and unbiased peer recommendations.  The efforts of our editorial team to provide rich and insightful content, combined with the consumer car reviews contributed by thousands of users, exemplify the value that brings to car shoppers and sellers alike.”

The 10 finalists for the Shoppers’ Choice award were (in alphabetical order):

  • Audi Q5
  • Dodge Challenger
  • GMC Terrain
  • Honda Accord
  • Honda Pilot
  • Kia Soul
  • Ram 1500
  • Subaru Outback
  • Toyota Highlander
  • Toyota Sienna

“This was a close competition, and even to be named a finalist for this award is a huge accomplishment,” said Olsen.  “Our research shows that shoppers want to hear from each other about what to buy almost as much as they want to hear from experts.  This list is a great starting point for anyone gearing up to buy a new vehicle in 2012.”

Finalists were selected based on shopping behavior from August 2010 through July 2011. Online voting ran from Nov. 1 through Nov. 30 on the Facebook page. The winning vehicle was announced yesterday at’s Best of the Year awards show in Detroit.