is going back to the Big Game for the fifth consecutive year!  To convey the value of this enormous audience and help you understand important factors that come into play for car shoppers, we’ve launched an all-new campaign. Each week, you can watch new character videos, demonstrate your skills at separating the buyers from the browsers and even enter our sweepstakes for your chance to win big!

Do you have game?

  • Vote “game or no game” for a chance to win a $300 Visa® gift card every week from now until the Super Bowl, plus the chance to win a $500 grand prize the week following the game.
  • Get in-the-know tips from DealerADvantage on how you can sell to each different character, beginning with Wesley, the Tech Guru, in Week 1.
  • Join other dealers on the comment board every week to share your vote and let us know what your dealership does to appeal to each type of shopper.

Every week until the Super Bowl, visit and decide if each character has game or no game. We’re giving away thousands of dollars in prizes, so be sure to vote for your chance to win!