For the sixth year in a row, returns as the presenting sponsor of Saturday Afternoon College Football on ESPN, reaching more than 100 million fans.  To maximize the value of this sponsorship to dealerships, we’ve launched an all-new campaign featuring exclusive resources and advice to drive traffic, capture more leads and increase sales.

Are you in it to win it? is getting you in the game with the plays you need to be #1 in your market.

  • Enter the “In It to Win It” Sweepstakes for your chance to win an Apple iPad 2.
  • Get the pre-game pep talk from Head Coach Jack Simmons — in September, Coach Jack shares his tips for using video at your dealership to drive more business and higher customer engagement
  • Huddle up on the ‘Winning Plays’ comment board to join the discussion with the Coach and other star players

Get in the game at