announced today a webinar to discuss tactics and tools dealers can use to competitively price and stock their inventory. The free workshop, “The Price is Right,” begins at noon EDT on May 14.

Joining the expert panel discussion are: Pat Ryan Jr., of FirstLook; Dale Pollak, of vAuto; and Mike Waterman, of DealerTrack AAX. Also participating are two top-performing dealers: Jim Flint, of John Eagle Family of Dealerships; and Kevin Frye, of Jeff Wyler Automotive Family. Jack Simmons, a dealer training manager, will moderate.

“Given today’s intense focus on profitability, dealers must be able to quickly turn their listings and maximize gross at every opportunity,” said Simmons. “Today’s sophisticated tools help dealers correctly price their inventory from the start and keep pricing in line with the market across the sales cycle.”

In this webinar, attendees will get advice on how to:

— Use market-based tools to set competitive prices for their listings.
— Identify the in-demand cars that command a higher price and turn quickly.
— Merchandise vehicles to demonstrate their value and hold gross.
— Discuss price with customers and manage objections.

“While price plays an important role in the purchase decision, customers also buy for other reasons,” said Simmons. “Dealers who fully merchandise the vehicle and sell the value of buying from their store position themselves to win the deal.”

Dealers interested in attending or learning more about this month’s DealerADvantage Live webinar may visit’s DealerCenter at, where they can register to attend the event and view archived recordings of past events. Thousands of franchise and independent dealers have attended DealerADvantage Live since launched the webinar series in September 2006.

Dealers do not have to be customers to attend the webinar, but they must download free WebEx software ( to participate. In addition to DealerADvantage Live, offers a comprehensive dealer training program that includes in-market and web-based training workshops. Information on upcoming events can be found at