announced today a webinar to discuss how to reach in-market car buyers with online chat and build effective processes for ongoing success. The free workshop, “Win the Sale With Online Chat,” begins at noon EDT on Oct. 9.

“As dealers look for new ways to engage car buyers, chat plays an increasingly important role in online sales,” said Kathy Kimmel,” director of training at “Chat offers a new way to start a dialogue with internet shoppers, provide service and move them toward a purchase.”

Kimmel will moderate this month’s DealerADvantage Live workshop. She will be joined by: Jim Flint, corporate director of interactive sales and marketing at John Eagle Family of Dealerships; and Ed Parkinson, vice president of ContactAtOnce. Attendees will get advice on:

  • How to incorporate chat into their internet sales process.
  • Best practices for engaging customers in online conversation.
  • How to transition a chat to a sale.
  • How to integrate chat sessions with your CRM tool for lead management and follow-up.

“Chat connects dealers with prospects who may not have contacted them through traditional channels, positioning their stores to win incremental deals,” said Kimmel. “We continue to hear from internet sales managers that sell cars within a few hours of activating chat.”

Dealers interested in attending or learning more about this month’s DealerADvantage Live webinar may visit’s DealerCenter at, where they can register to attend the event and view archived recordings of past events. Thousands of franchise and independent dealers have attended DealerADvantage Live since launched the webinar series in September 2006.

Dealers do not have to be customers to attend the webinar, but they must download free WebEx software ( to participate. In addition to DealerADvantage Live, offers a comprehensive dealer training program that includes in-market and web-based training workshops. Information on upcoming events can be found at

About is the leading destination for online car shoppers, offering credible, easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.

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