Dealer Positions

LOCK DOWN YOUR LOT

Dealer Positions places your brand exclusively where shoppers are viewing your inventory – on both mobile and desktop sites – to keep all eyes on your dealership.

HERE’S HOW IT WORKS

Dealer Positions allow you to take over the ad positions across your VDP, prominently displaying your “why buy” and blocking out competing dealer and OEM ads. Surround consumers already engaged on your VDPs with messaging of why they should buy their next car from your store.

OWN YOUR MARKET BY PROTECTING YOUR INVENTORY

  • 81% of Cars.com consumers plan to buy a car in the next six months.¹
  • Cars.com influences 63 sales per dealer per month in which 68% per dealer per month were first time visitors.²
  • 24% of visitors to Cars.com are looking to buy within the next two weeks.¹

1 in 4 consumers have decided on make and model but not dealer.¹

  1. Cars.com Consumer Metrics Study, Q2 2019
  2. “Third Party Sites Bring First-Time Customers To Your Dealership.” Transparency w/Cars.com Q1 Case Study, May 2017

Every touchpoint with a consumer matters — especially when they’re in-market. Drive greater awareness and traffic for your dealership today with Dealer Positions.