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Tough Times Require Smart Sales

Surviving and thriving in a changing economy requires more than hunkering down and waiting it out. To capitalize on the opportunities in today’s market and that automotive retail experts see in the months ahead, you’re better served by knuckling down and getting to work. To win the business for your store, look beyond the grim, final months of 2008. Focus instead on the factors you control: fully merchandising your listings to catch shoppers’ interest and doggedly sticking with prospects until they purchase.