Tony Zolla Talks With CBT News About Salesperson Connect
Earlier this week, I was able to talk with CBT’s Joe Gumm to discuss our latest product release, Salesperson Connect. Human relationships are essential in the car shopping process. Salesperson Connect provides more trust and transparency to consumers and helps drive more sales for top salespeople. Check out my full conversation below, and find more […]
Product Webinar – Introducing Salesperson Connect
Human connections are critical in the car buying journey. People buy from people, so it is more important than ever for dealers to create connections between salespeople and car shoppers as early as possible. Join Cars.com and DealerRater in this upcoming webinar to learn about the exciting new feature – Salesperson Connect – that showcases […]
Cars.com Launches Media Campaign to Fuel Partners’ Visibility
As the automotive industry continues to increase in competition, Cars.com is continuing to invest in channels that drive consumer visibility for our partners’ brands. I’m excited to announce the roll-out of the Cars.com media campaign for the remainder of the year – an effort that will deliver more high-quality audiences to our dealer partners by […]
The Future of Leads Management in the Automotive Industry
For automotive dealers, identifying, nurturing, and closing leads has become more complicated, as auto shoppers use an increasingly wide array of channels and devices to interact with dealers. In recent weeks, we’ve been blogging about the importance of treating each lead source separately, including phone leads, internet leads, and walk-in leads. The ability to do […]
Take Ownership of Leads Management
A talented auto dealership sales team can close leads. But you need more than a talented sales team to win customers consistently. To create a strong pipeline of leads all year-round, dealers need to understand their sources of leads, nurture them, and close them. In recent weeks on this blog, we’ve discussed the challenges and […]
Nurturing and Closing Leads in the Digital Era
Leads for automotive dealers are not all the same. You need to treat someone who calls you on the phone or emails you differently than someone who walks on to your lot without contacting you ahead of time. Only sales people who understand the nuances of handling each type of lead will successfully nurture and […]
Webinar to Show How to Convert Leads to Sales
Guest Post from Jennifer Suzuki, Founder of e-Dealer Solutions As founder of automotive sales training firm e-Dealer Solutions, I spend a lot of time talking with auto dealers about their business challenges. One hot-button topic that arises all the time is the difficulty of identifying, nurturing, and closing quality leads. Dealers struggle to keep up […]
Webinar to Show Dealers How to Win with Online Reviews
Mark your calendars for Wednesday, June 7. At noon CST, Jamie Oldershaw, General Manager of DealerRater and VP of Reputation Strategy at Cars.com, will host a webinar to show you how to grow your dealership with online reviews. The webinar is based on a newly published DealertRater report that discusses how dealers can leverage reviews […]
How Does Online Branding Affect Inventory Engagement?
Gabriel Montano, Operations Manager at Groove Auto Group, explains why making a great first impression with car shoppers starts with nailing the basics of online merchandising and maintaining consistency throughout the shopping experience.
Stat of the week: Online research drives dealership visits
Our latest study, The Digital Influence, shows that the experience dealerships provide while would-be customers are on the lot plays a significant role in shaping decisions about which vehicle to buy and where to buy it. But before shoppers ever arrive at the dealership, they do a a great deal of work goes into researching which store or […]
[Webinar] Digital influence: How online research keeps auto shoppers in control
Are you curious what drives car shoppers to your dealership? In our upcoming webinar, we’ll be sharing new research to help both dealers and manufacturers understand how various marketing channels influence consumer buying decisions. From TV and radio to independent research sites and dealership websites, analyst Simon Tiffen and training manager Jack Simmons will discuss the complex route shoppers take […]
April auto sales projected to impact spring showroom traffic
As we look forward to April sales reporting day, we’re anticipating new-vehicle sales to exceed 1.4 million units, which translates into an April SAAR of about 16.3 million. The projected 10 percent year-over-year increase indicates a positive start to the spring sales season, which will bring new-car shoppers out in force to dealership lots.