• How to Win with the Four Types of CPO Shoppers

    How to Win with the Four Types of CPO Shoppers

    One of the most common challenges we hear from car dealerships is how to convince used car shoppers to buy a certified pre-owned vehicle (CPO). The answer is not to sell CPOs to shoppers. Success means reading shoppers on the lot and reacting to their needs. To help dealers do just that, Cars.com did an […]

  • Cars.com November 2018 On-the-Lot Report Analysis

    Cars.com November 2018 On-the-Lot Report Analysis

    Automobile shoppers were strong weekend warriors in November, according to the Cars.com November On-the-Lot (OTL) report. As we have done each month with our OTL reports, we used our patented Lot Insights technology to study data from shoppers who use their mobile phones to visit Cars.com while they’re on dealerships’ lots. For November, we examined […]

  • Cars.com Uncovers Insights about Holiday Shoppers

    Cars.com Uncovers Insights about Holiday Shoppers

    Holiday shoppers are more motivated to buy than they were in 2017. This is the key finding of Cars.com research into holiday shopping behavior during Black Friday weekend. For three days – Black Friday, Saturday, and Sunday — we used a geolocated survey to target shoppers after they visited dealer lots. We included a representative […]

  • Solving the Attribution Problem in Automotive

    Solving the Attribution Problem in Automotive

    Customer obsession and identity mapping will take advertising and attribution to the next level in the automotive industry. That was the key takeaway from a presentation that Cars.com CMO Brooke Skinner Ricketts and LiveRamp Chief Evangelist Andrew Kasprzycki delivered at the Automotive Analytics and Attribution Summit November 19. Chasing the Holy Grail Brooke and Andrew […]

  • 5 Ways to Win on Black Friday

    5 Ways to Win on Black Friday

    All signs are pointing to a Black Friday bonanza for retailers. Last year, 174 million people shopped Black Friday weekend, a 13 percent increase over 2016. And with eMarketer predicting a first-ever $1 trillion holiday shopping season, retailers have every reason to believe that Black Friday will create strong foot traffic in-store – and so […]

  • Subaru Crosstrek Wins the Cars.com 2018 Subcompact SUV Challenge

    Subaru Crosstrek Wins the Cars.com 2018 Subcompact SUV Challenge

    How ‘bout that Subaru Crosstrek? As announced, Cars.com named the 2018 Subaru Crosstrek 2.0i Premium AWD the best subcompact SUV. The Crosstrek beat the 2018 Ford EcoSport, 2018 Hyundai Kona, and 2018 Nissan Rogue Sport in a comprehensive test by Cars.com judges, who assessed SUVs in 13 categories ranging from front-seat comfort to ride quality. The […]

  • How Major League Baseball Fans Surf Vehicle Inventory on the Second Screen

    How Major League Baseball Fans Surf Vehicle Inventory on the Second Screen

    The start of the World Series marks another year of Americans practicing the time-honored art of watching television on one screen and surfing digital content on another — especially as they watch TV commercials and then jump on their second screens to explore the products they just saw in a commercial. What kind of cars […]

  • Announcing GrowWithCars.com

    Announcing GrowWithCars.com

    Welcome to GrowWithCars.com – our new partner site that is designed to provide the data, insights, and inspiration you need to fuel your growth. THINK: Stay up to date on emerging trends and industry news with our Blog, Data Center, and Purple Papers. LEARN: Dive into tools and resources – including Infographics, Case Studies, and […]

  • Whatever Happened to Promotion?

    Whatever Happened to Promotion?

    In the recently published Cars.com Guide to The 4Ps of Automotive MarketingTM, we define The new 4Ps of Automotive Marketing as price, product, place, and person. Why did we add people to the 4Ps and drop promotion? Is promotion dead? Not exactly. Promotion is very much alive and well in the automotive industry, but our […]

  • Hurricane Harvey: A Time for Compassion

    Hurricane Harvey: A Time for Compassion

    Hurricane Harvey has affected everyone I know directly or indirectly on all levels, personally and professionally. Media outlets are reporting that between 500,000 – 1 million cars have been destroyed and hundreds of dealerships are closed throughout the area. Behind the headlines are people suffering – people we work with every day. Perhaps you are […]

  • Cars.com Grows to Support Dealers, the Heart and Soul of the Auto Industry

    Cars.com Grows to Support Dealers, the Heart and Soul of the Auto Industry

    Auto dealers are the heart and soul of the U.S. automotive industry, and Cars.com is transforming to help dealers thrive amidst constant change. That point was one of the themes of our second quarter earnings announcement, as articulated by our CEO Alex Vetter in our Q2 earnings conference call: “While many digital technology companies are […]

  • Looking Before the Last Click to Understand The Value of Third Party Sites [with Clarivoy]

    Looking Before the Last Click to Understand The Value of Third Party Sites [with Clarivoy]

    Auto dealers typically rely on Google Analytics to help them understand the impact of their digital ad spend. However, Google Analytics is set up to give 100% of the credit to the last click (which is typically Google). Based on last-click metrics for conversion events only on their site, dealers could be over-investing in search […]