• Cars.com September 2018 On-the-Lot Report Analysis

    Cars.com September 2018 On-the-Lot Report Analysis

    The September 2018 Cars.com On-the-Lot (OTL) report examined how people shop for cars by price level. We counted the number of Cars.com VDP views that shoppers made on their mobile devices while on dealerships’ lots. We broke out those VDP views by vehicle type and price range, with $0-$9,999 being the lowest and $100,000+ being the highest.

  • Cars.com August 2018 and Labor Day Weekend On-the-Lot Report Analysis

    Cars.com August 2018 and Labor Day Weekend On-the-Lot Report Analysis

    For the first eight months of 2018, visits to dealer showrooms from mobile shoppers increased by 13 percent. That’s one of the take-aways from the Cars.com August On-the-Lot report. As we have done each month with our On-the-Lot reports, we used our patented Lot Insights technology to study data from shoppers who use their mobile […]

  • Three Ways Dealers Can Close the Year Strong

    Three Ways Dealers Can Close the Year Strong

    It’s make-or-break time for automotive retailers. U.S. automakers reported that the average selling price of a new car is increasing based on August auto sales, but the demand for passenger cars is dropping, and as the industry approaches the fourth quarter, clouds are on the horizon in the form of expected higher interest rates and […]

  • The Untapped Source for Attribution Learnings: Customer Reviews

    The Untapped Source for Attribution Learnings: Customer Reviews

    Understanding the factors that influence a customer’s purchase decision is such a thorny issue that our industry devotes an entire conference focused solely on analytics and attribution. Dealerships continue to invest in tools that provide only a partial view of how and why a customer purchased a vehicle. To get a more complete picture of […]

  • How and Why You Should Build Brand Ambassadors

    How and Why You Should Build Brand Ambassadors

    Salespeople sell cars. But brand ambassadors make your customers so happy that they tell other people about you and return to do business with you time and again. It’s obvious which type of person a dealership would prefer to have on staff. And more than ever, dealerships possess the tools required to cultivate brand ambassadors. […]

  • Does Your Automotive Marketplace Pass the Friction Test?

    Does Your Automotive Marketplace Pass the Friction Test?

    Let’s talk about friction. Friction doesn’t just play a critical role in physics. Removing friction from the automotive shopper’s journey is the key to automotive dealerships prospering in an industry fraught with the challenge of running a modern dealership. Twenty years ago, an automotive retailer needed to be proficient with one-to-three traditional media outlets to […]

  • Influencer Brian Pasch States the Case for Cars Social

    Influencer Brian Pasch States the Case for Cars Social

    The recently launched Cars Social product has become a more valuable option for dealerships at a time when Facebook is cracking down on how businesses can target Facebook users with advertising. That’s the key take-away from Brian Pasch’s latest video bulletin, which appeared on CBT News on May 23. In the segment, Pasch discussed Facebook’s […]

  • Attract More Customers with Cars Social

    Attract More Customers with Cars Social

    Cars Social was the talk of the 2018 NADA show! The Cars.com team was busy answering questions from curious dealers about our new digital ad product that will help dealers attract more quality customers through social media. Here are some answers to common questions that we’re hearing: What does Cars Social do for dealers? Cars […]

  • 10 Lessons from NADA 2018

    10 Lessons from NADA 2018

    At NADA 2018, the entire Cars.com family – Cars.com, Dealer Inspire, and DealerRater — was busy connecting with customers everywhere, ranging from the exhibition floor to special events. What we heard during informal conversations and speakers onstage underscored the importance of the 4Ps of Automotive Marketing™ — product, price, place, and person – to the […]

  • How Findlay Toyota Rocks Automotive Retailing

    How Findlay Toyota Rocks Automotive Retailing

    John Barr, general manager of Findlay Toyota in Henderson, Nevada, comes from a rock-and-roll background. Before he got into the automotive business, he worked with music stars such as Sammy Hagar and Ozzy Osbourne. And now he’s a rock star, managing a successful automotive retailer and being named the Leukemia and Lymphoma Man of the […]

  • Cars.com Talks Analytics at the J.D. Power Automotive Summit

    Cars.com Talks Analytics at the J.D. Power Automotive Summit

    On March 22, Cars.com’s Jeni Pecard joined a panel of automotive industry practitioners at the J.D. Power Automotive Summit to discuss the effective use of analytics to improve the way used-car dealerships operate. The lively discussion covered a lot of ground in 30 minutes, focusing on how analytics helps a dealership align the 4Ps of […]

  • Cars.com Talks Social Media on the Road to NADA

    Cars.com Talks Social Media on the Road to NADA

    Nearly 200 million Americans – 60 percent of the population – uses social media, versus 188 million in 2016[i]. And the numbers will continue to grow. For dealerships, the key to building a brand on social media is understanding how to tailor the right content for the right channel. That’s a key take-away my colleague […]