• Cars.com Continues to Innovate and Fuel Connections

    Cars.com Continues to Innovate and Fuel Connections

    Cars.com continues to innovate for the automotive industry. In recent months, we have made significant progress in developing innovative products and setting ourselves apart in the marketplace while our competitors have retreated. A New Vision for the Industry A big highlight – and one that will have long-lasting impact – is Cars.com reinventing the future […]

  • The 4Ps of Automotive Marketing: Person

    The 4Ps of Automotive Marketing: Person

    Why Should Shoppers Choose Your Dealership? I read a recent Wards Auto column, “Sell the Dealership and the Vehicle,” which suggested salespeople treat each customer interaction like a job interview. The gist of the column is this: at a time when there are nearly 20,000 franchised dealerships in the United States and Canada, salespeople need […]

  • Snapchat Injects Location into Snaps with Context Cards

    Snapchat Injects Location into Snaps with Context Cards

    Last week Snapchat announced a new feature, Context Cards, which underscores how important it is for businesses to share accurate location-based data and content across the digital world. Context Cards matter to dealerships because they give you a better understanding of all the potential places your location can be found if you manage your data […]

  • Making the Vehicle Detail Page More Personal

    Making the Vehicle Detail Page More Personal

      Your vehicle details page (VDP) is not about your vehicle. Your VDP exists to help car shoppers make an informed purchase decision on your lot. Yes, a VDP needs to share useful details about your vehicles, but VDPs need to evolve to remain relevant. For instance, 97 percent of car shoppers would prefer to […]

  • Boost Transparency with Salesperson Reviews

    Boost Transparency with Salesperson Reviews

    Just days ago, Cars.com unveiled the new four Ps of marketing – which is good news for dealership salespeople, who matter more than ever. Cars.com has updated the traditional four Ps – product, price, place, and promotion – with product, price, place, and person. As Cars.com Chief Revenue Officer John Clavadetscher wrote, “The path to […]

  • The Future of Leads Management in the Automotive Industry

    The Future of Leads Management in the Automotive Industry

    For automotive dealers, identifying, nurturing, and closing leads has become more complicated, as auto shoppers use an increasingly wide array of channels and devices to interact with dealers. In recent weeks, we’ve been blogging about the importance of treating each lead source separately, including phone leads, internet leads, and walk-in leads. The ability to do […]

  • Webinar to Show Dealers How to Win with Online Reviews

    Webinar to Show Dealers How to Win with Online Reviews

    Mark your calendars for Wednesday, June 7. At noon CST, Jamie Oldershaw, General Manager of DealerRater and VP of Reputation Strategy at Cars.com, will host a webinar to show you how to grow your dealership with online reviews. The webinar is based on a newly published DealertRater report that discusses how dealers can leverage reviews […]

  • Honda, Toyota, and Ford Are the Most Reviewed Vehicles on Cars.com

    Honda, Toyota, and Ford Are the Most Reviewed Vehicles on Cars.com

      Consumers love to review the cars they purchase – especially Hondas, Toyotas, and Fords, according to new data released by Cars.com. With seven out of 10 car shoppers finding customer reviews to be extremely trustworthy,¹ Cars.com wanted to know which vehicles get the most customer attention. To find the answer, we examined the millions […]

  • Reviews Influence Car Shopping Decisions: Infographic

    Reviews Influence Car Shopping Decisions: Infographic

    Understanding when and how online reviews are used can help to make sense of a complicated topic: do reviews influence car shopping decisions?  The answer is yes!  But, what are car shoppers doing with reviews?  What review types are they looking up?  We gathered this information and published it in our latest white paper “Car […]

  • Looking At Dealer Review Behavior

    Looking At Dealer Review Behavior

    Last week we discussed the value in your online reviews – how consumers use reviews and the role of positive and negative reviews.  It’s important to the dealership’s success to have a strategy in place to monitor and respond to all reviews.  Now, let’s dive into consumer behavior by looking at the number of reviews […]

  • The Value in Your Online Presence & Reviews

    The Value in Your Online Presence & Reviews

    Dealer Reviews are more important than ever in today’s “go-online-first” world. The vast majority of consumers begin their research and shopping journeys online. In fact, consumers use online reviews for half or more of new purchases. Reviews are influential. Today, online resources carry more weight in consumers’ minds as compared to more traditional information sources […]

  • Car Shoppers Are Judging You: A White Paper

    Car Shoppers Are Judging You: A White Paper

    We at Cars.com love reviews and DealerRater.  We also love helping connect car shoppers to the right car and the right person at the right dealership.  So, we worked to find out how car shoppers use reviews today and how reviews influence their car shopping and car servicing decisions. We know online resources carry more […]