The Rise of the Super Platform
Facebook and Amazon will command nearly 25 percent of all digital advertising dollars spent in 2018.[i] These two brands are more than powerful advertising destinations. They are super platforms, or self-contained universes offering businesses – including automotive dealerships — a vast audience and tools to reach them. The rise of super platforms is an example […]
How Personalization Is Changing Automotive Shopping
Automotive dealerships are now trying to please consumers whose expectations for a great customer experience are set on non-automotive sites such as Amazon, Netflix, Spotify, and Tinder. These online destinations have successfully responded to a new breed of consumer who demands a more personalized shopping experience. They’ve flourished in part by using machine learning to […]
Is Your Dealership Ready for a Voice-First World?
The battle for the voice-first experience in automotive is heating up. Recently both Amazon and Google made the news for making breakthroughs with voice-guided navigation and information systems in the automobile, underscoring how dealerships need to stay abreast of rapidly evolving voice-based technology: Amazon launches Echo Auto. For $50, car owners will soon be able […]
Cars.com Launches a New Way to Shop for Cars
Today Cars.com announced a fundamental change to our site that re-imagines the car shopping experience. The new Cars.com Matchmaking Experience uses machine learning to give consumers personalized vehicle recommendations based on their lifestyle preferences. The more Cars.com learns about a person’s interests, the smarter and more personal the recommendations become. As a result, Cars.com sends […]
What are the Real Reasons Women Buy from their Sales Adviser?
In 2018, women will spend an estimated $445 billion on new cars at franchised car dealerships. An average-sized dealer sells 819 total new and used vehicles annually to this market segment. When buying a car, half of women buyers are going to one store. The other half however, report visiting 3.2 dealers – which is almost twice […]
Does Your Automotive Marketplace Pass the Friction Test?
Let’s talk about friction. Friction doesn’t just play a critical role in physics. Removing friction from the automotive shopper’s journey is the key to automotive dealerships prospering in an industry fraught with the challenge of running a modern dealership. Twenty years ago, an automotive retailer needed to be proficient with one-to-three traditional media outlets to […]
CPO Vehicle Shoppers Are Choosy
Shoppers of certified pre-owned vehicles are especially cautious and careful. Dealerships need to go the extra mile to inform them on the benefits of owning a CPO vehicle. That’s the conclusion of some research conducted recently by Cars.com. We surveyed a sample of the Cars.com shopper community to understand shoppers’ interests in CPO vehicles and […]
It’s About “Creating Connections, Not Just Leads”: A Conversation with Shaun Kniffin, Germain Motor Company
Germain Motor Company is embracing the future of automotive by giving customers what they want. The company, which operates dealerships in Florida, Michigan, and Ohio, places less emphasis on promotion and more on using data to understand customers and then customizing the experience for each one. Tools that provide customer insight, like Clarivoy, AutoHook, 3 […]
Examining the CPO Shopper’s Path to Purchase
How does the journey for shoppers of certified pre-owned vehicles differ from the journey for shoppers of new and used cars? Cars.com examined consumer metrics from our own site to find out. Here are our key findings: 1) CPO shoppers are more likely to be lower funnel buyers compared to used car shoppers. Thirty-six percent […]
For the Love of CPOs
Happy CPO Month! May marks the second annual Cars.com CPO Month, in which we raise awareness for manufacturers’ certified pre-owned vehicles. To kick things off, let’s call out some of the ways CPOs have been in the news lately: CPOs are hot at Kia. In March, Kia Motors America enjoyed its best sales month ever […]
Car Shopping Gets Smarter with Hot Car
I am excited to share a product feature – Hot Car – that makes the Cars.com platform more valuable to shoppers and dealerships by identifying which vehicles are most likely to sell quickly. The Hot Car badge uses a proprietary machine learning algorithm that considers more than 50 factors such as price, demand, and supply that […]
The Importance of Getting Rid of “Used to” Thinking
Many people live in the land of “used to.” I used to work out. I used to run four miles a day. I used to be able to eat whatever I wanted and not gain weight. Then reality sets in, and sometimes we realize we lack the discipline to stay the course — or in […]