• Win Black Friday With the 4Ps of Automotive Marketing

    Win Black Friday With the 4Ps of Automotive Marketing

    Are you ready for Black Friday shoppers? According to a new Cars.com study, 18 percent of car shoppers said they’re more inclined to visit a dealership on Black Friday and 74 percent of Black Friday car shoppers will be on the lot hunting for big savings. If you haven’t already, there’s still time to put […]

  • Cars.com Continues to Innovate and Fuel Connections

    Cars.com Continues to Innovate and Fuel Connections

    Cars.com continues to innovate for the automotive industry. In recent months, we have made significant progress in developing innovative products and setting ourselves apart in the marketplace while our competitors have retreated. A New Vision for the Industry A big highlight – and one that will have long-lasting impact – is Cars.com reinventing the future […]

  • AAAS 2017: It’s Time to Redefine Automotive Analytics and Attribution

    AAAS 2017: It’s Time to Redefine Automotive Analytics and Attribution

    On the first day of the Automotive Analytics & Attribution Summit, host Brian Pasch asked a blunt question: do you trust the data and reports from your third-party analytics vendors? Most of the attendees – key decision makers of dealer groups — said they do not. It’s clear from the AAAS 2017 event that the industry […]

  • How Well Do You Know Your Walk-In Leads?

    How Well Do You Know Your Walk-In Leads?

    More than half of auto shoppers show up on the dealership lot without contacting the dealer ahead of time.[i] And walk-in shoppers convert within 72 hours — making them highly qualified leads.[ii] But not every walk-in lead shows up on the lot with the same mindset. Some are more ready to buy than others. To […]

  • Volkswagen Atlas Earns Top Rating in Cars.com Test of 3-Row SUVs

    Volkswagen Atlas Earns Top Rating in Cars.com Test of 3-Row SUVs

    Everything’s coming up roses for Volkswagen SUVs. As announced, the 2018 Volkswagen Atlas has been crowned the Best 3-Row SUV of 2017 by Cars.com. The top ranking, based on a competitive test in 12 categories, comes on the heels of the 2018 Volkswagen Tiguan being named the Best Compact SUV of 2017 in a similar […]

  • Cars.com Puts Shoppers in the Driver’s Seat with Site Enhancements

    Cars.com Puts Shoppers in the Driver’s Seat with Site Enhancements

    At Cars.com, we know that our site visitors measure us against the best user experiences across all industries, including and beyond automotive. Our customers want to find products as quickly and easily as they can on the best retail sites with the kind of eye-popping visuals and rich content that most immersive media/entertainment sites provide. […]

  • The 4Ps of Automotive Marketing: Price

    The 4Ps of Automotive Marketing: Price

    Cars.com Moves the Pricing Conversation From “What” to “Why” As dealers know, there’s more to a vehicle’s price than a number on a sticker or on a VDP. To move the pricing conversation from what to why, Cars.com has rolled out badging across our Search Results Pages (SRPs) and Vehicle Details Pages (VDPs). Our goal […]

  • The 4Ps of Automotive Marketing: Product

    The 4Ps of Automotive Marketing: Product

    Meet Your Car Serious question: what is a car? There was a time when it was easy to provide an answer, but no more. Vehicles are now supercomputers, integrated directly with our devices and providing on-the-go services ranging from in-car entertainment to self-reported diagnostics. As vehicles become more complicated, dealers are continuing to redefine the […]

  • Volkswagen: V for Victory!

    Volkswagen: V for Victory!

    All hail the 2018 Volkswagen Tiguan – named the Best Compact SUV of 2017 by Cars.com! As announced, the 2018 Volkswagen Tiguan has won the Cars.com Compact SUV Challenge, an annual ranking in which Cars.com editors test compact SUVs against criterion such as ride quality and in-cabin storage. Our price requirement was a maximum of […]

  • Cars.com Provides Price Transparency and Convenience for the Win

    Cars.com Provides Price Transparency and Convenience for the Win

      I am a mobile shopper from the Xennial age – that microgeneration born between 1977 and 1983. I use my mobile phone to shop for everything from coffee to cars. You win my business with transparent pricing, great photos of your product, and an app that makes purchasing from you a convenient experience. So […]

  • Nurturing and Closing Leads in the Digital Era

    Nurturing and Closing Leads in the Digital Era

    Leads for automotive dealers are not all the same. You need to treat someone who calls you on the phone or emails you differently than someone who walks on to your lot without contacting you ahead of time. Only sales people who understand the nuances of handling each type of lead will successfully nurture and […]

  • Jeep Wrangler Ranks at the Top of the 2017 American-Made Index

    Jeep Wrangler Ranks at the Top of the 2017 American-Made Index

    Summertime is filled with poolside vacations, backyard barbecues, and driving with the windows down — especially in the Jeep Wrangler, our new “Most-American” vehicle for 2017. Today, the Cars.com editorial team released its American-Made Index, and for the first time in the list’s history, the Jeep Wrangler topped the list. The index is based on […]