• Cars.com September 2018 On-the-Lot Report Analysis

    Cars.com September 2018 On-the-Lot Report Analysis

    The September 2018 Cars.com On-the-Lot (OTL) report examined how people shop for cars by price level. We counted the number of Cars.com VDP views that shoppers made on their mobile devices while on dealerships’ lots. We broke out those VDP views by vehicle type and price range, with $0-$9,999 being the lowest and $100,000+ being the highest.

  • How Personalization Is Changing Automotive Shopping

    How Personalization Is Changing Automotive Shopping

    Automotive dealerships are now trying to please consumers whose expectations for a great customer experience are set on non-automotive sites such as Amazon, Netflix, Spotify, and Tinder. These online destinations have successfully responded to a new breed of consumer who demands a more personalized shopping experience. They’ve flourished in part by using machine learning to […]

  • Cars.com August 2018 and Labor Day Weekend On-the-Lot Report Analysis

    Cars.com August 2018 and Labor Day Weekend On-the-Lot Report Analysis

    For the first eight months of 2018, visits to dealer showrooms from mobile shoppers increased by 13 percent. That’s one of the take-aways from the Cars.com August On-the-Lot report. As we have done each month with our On-the-Lot reports, we used our patented Lot Insights technology to study data from shoppers who use their mobile […]

  • Amazon Puts Automotive at the Center of a Voice-First World

    Amazon Puts Automotive at the Center of a Voice-First World

    Amazon recently showed that automotive is leading the way to a voice-first world. On August 9, Amazon announced the launch of Alexa Auto Software Development Kit (SDK), which makes it easier for software developers to integrate Amazon’s voice assistant, Alexa, into vehicles. As a result, automakers can integrate Alexa to perform more tasks through hands-free […]

  • Cars.com July 2018 On-the-Lot Report Cross-Shopping Analysis

    Cars.com July 2018 On-the-Lot Report Cross-Shopping Analysis

    Which automotive brands do Cars.com mobile consumers visit the most? Which ones do they cross-shop while they are on someone else’s lot? Cars.com tracks the answer by applying our patented On-the-Lot technology. For our July report, Toyota and BMW emerged as the most visited non-luxury and luxury brands. Nissan and Cadillac were the most cross-shopped […]

  • Cars.com June 2018 On-the-Lot Report Analysis

    Cars.com June 2018 On-the-Lot Report Analysis

    Which vehicle makes on dealers’ lots are most price sensitive? The Cars.com June 2018 On-the-Lot report found the answer. The Cars.com On-the-Lot reports use our patented Lot Insights technology to examine mobile shopping behavior when consumers are on a dealership’s lot. The report is based on aggregated data we glean from people who use Cars.com on a […]

  • Go Ahead, Text Your Customer

    Go Ahead, Text Your Customer

    Let’s just open it up with a confession. Last night, I was online shopping during my kids’ bath. I know. I should have been giving them 100% of my attention to soak up every minute of their fleeting childhood. To be fair, I was sitting right in front of them, glancing up every 30 seconds […]

  • How Automotive Dealers Can Connect with a Mobile Audience on Instagram IGTV

    How Automotive Dealers Can Connect with a Mobile Audience on Instagram IGTV

    Auto dealerships that want to be relevant in the mobile era are turning to Instagram, as well they should. The mobile-centric platform recently celebrated an incredible milestone by reaching one billion monthly active users[i]. To put that number in perspective, Instagram now has roughly half as many monthly users as Facebook even though Facebook has […]

  • Does Your Automotive Marketplace Pass the Friction Test?

    Does Your Automotive Marketplace Pass the Friction Test?

    Let’s talk about friction. Friction doesn’t just play a critical role in physics. Removing friction from the automotive shopper’s journey is the key to automotive dealerships prospering in an industry fraught with the challenge of running a modern dealership. Twenty years ago, an automotive retailer needed to be proficient with one-to-three traditional media outlets to […]

  • Cars.com May 2018 On-the-Lot Report Analysis

    Cars.com May 2018 On-the-Lot Report Analysis

    For the May Cars.com On-the-Lot report, we took another look at the most popular times of the day and week that car shoppers visit dealerships’ lots – something we’d done in January and February. Using our patented Lot Insights technology, we examined data from shoppers who use their mobile phones to visit Cars.com while they’re […]

  • Influencer Brian Pasch States the Case for Cars Social

    Influencer Brian Pasch States the Case for Cars Social

    The recently launched Cars Social product has become a more valuable option for dealerships at a time when Facebook is cracking down on how businesses can target Facebook users with advertising. That’s the key take-away from Brian Pasch’s latest video bulletin, which appeared on CBT News on May 23. In the segment, Pasch discussed Facebook’s […]

  • Cars.com April 2018 On-the-Lot Report Cross-Shopping Analysis

    Cars.com April 2018 On-the-Lot Report Cross-Shopping Analysis

    Which automotive brands are getting the most lot visits from Cars.com mobile consumers in April? We applied our patented On-the-Lot technology to find the answer and compared the results to the next-most recent analysis, which was conducted in December 2017. Our April report offers a glimpse at mobile shopping behavior when consumers are on your […]