• The Rise of the Super Platform

    The Rise of the Super Platform

    Facebook and Amazon will command nearly 25 percent of all digital advertising dollars spent in 2018.[i] These two brands are more than powerful advertising destinations. They are super platforms, or self-contained universes offering businesses – including automotive dealerships —  a vast audience and tools to reach them. The rise of super platforms is an example […]

  • How Personalization Is Changing Automotive Shopping

    How Personalization Is Changing Automotive Shopping

    Automotive dealerships are now trying to please consumers whose expectations for a great customer experience are set on non-automotive sites such as Amazon, Netflix, Spotify, and Tinder. These online destinations have successfully responded to a new breed of consumer who demands a more personalized shopping experience. They’ve flourished in part by using machine learning to […]

  • Is Your Dealership Ready for a Voice-First World?

    Is Your Dealership Ready for a Voice-First World?

    The battle for the voice-first experience in automotive is heating up. Recently both Amazon and Google made the news for making breakthroughs with voice-guided navigation and information systems in the automobile, underscoring how dealerships need to stay abreast of rapidly evolving voice-based technology: Amazon launches Echo Auto. For $50, car owners will soon be able […]

  • Cars.com August 2018 and Labor Day Weekend On-the-Lot Report Analysis

    Cars.com August 2018 and Labor Day Weekend On-the-Lot Report Analysis

    For the first eight months of 2018, visits to dealer showrooms from mobile shoppers increased by 13 percent. That’s one of the take-aways from the Cars.com August On-the-Lot report. As we have done each month with our On-the-Lot reports, we used our patented Lot Insights technology to study data from shoppers who use their mobile […]

  • Three Ways Dealers Can Close the Year Strong

    Three Ways Dealers Can Close the Year Strong

    It’s make-or-break time for automotive retailers. U.S. automakers reported that the average selling price of a new car is increasing based on August auto sales, but the demand for passenger cars is dropping, and as the industry approaches the fourth quarter, clouds are on the horizon in the form of expected higher interest rates and […]

  • Amazon Puts Automotive at the Center of a Voice-First World

    Amazon Puts Automotive at the Center of a Voice-First World

    Amazon recently showed that automotive is leading the way to a voice-first world. On August 9, Amazon announced the launch of Alexa Auto Software Development Kit (SDK), which makes it easier for software developers to integrate Amazon’s voice assistant, Alexa, into vehicles. As a result, automakers can integrate Alexa to perform more tasks through hands-free […]

  • How to Humanize Your Dealership with Video

    How to Humanize Your Dealership with Video

    The automotive industry spends more on video to build our brands than any other industry except travel – even more than media and entertainment.[i] The heavy spend, though, makes it harder for a dealership to set itself apart amid a sea of video content. Here’s one way to do so: share your brand through people, […]

  • New Cars.com Product Helps Dealerships Succeed on Facebook Marketplace

    New Cars.com Product Helps Dealerships Succeed on Facebook Marketplace

    Facebook is more than the world’s largest social network – it’s also becoming a platform to connect its 2-billion strong community with local dealerships. And a newly launched Cars.com product, Social Sales Drive™, is helping dealerships turn those connections into sales. Social Sales Drive utilizes a team of managed chat agents and proprietary artificial intelligence […]

  • How to Put Google and Apple Maps to Work for Your Dealership

    How to Put Google and Apple Maps to Work for Your Dealership

    How findable is your automotive dealership on Google Maps and Apple Maps? And what do shoppers find when they locate you on these popular apps? These are important questions for your team to address. More than 154 million people use Google Maps, and another 23 million use Apple Maps each month to find destinations and […]

  • What are the Real Reasons Women Buy from their Sales Adviser?

    What are the Real Reasons Women Buy from their Sales Adviser?

    In 2018, women will spend an estimated $445 billion on new cars at franchised car dealerships. An average-sized dealer sells 819 total new and used vehicles[1] annually to this market segment. When buying a car, half of women buyers are going to one store. The other half however, report visiting 3.2 dealers[2] – which is almost twice […]

  • Dealer Spotlight: How Evelyn Chatel Created Her American Dream

    Dealer Spotlight: How Evelyn Chatel Created Her American Dream

    Evelyn Chatel’s life story is nothing short of astonishing. When she was a young girl she barely made it out of Communist Cuba with her mother as a refugee, arriving to a cold, snow-bound Chicago with nothing more than the clothes on their backs. For the next several years, her family scraped and saved to […]

  • Go Ahead, Text Your Customer

    Go Ahead, Text Your Customer

    Let’s just open it up with a confession. Last night, I was online shopping during my kids’ bath. I know. I should have been giving them 100% of my attention to soak up every minute of their fleeting childhood. To be fair, I was sitting right in front of them, glancing up every 30 seconds […]