• Win Black Friday With the 4Ps of Automotive Marketing

    Win Black Friday With the 4Ps of Automotive Marketing

    Are you ready for Black Friday shoppers? According to a new Cars.com study, 18 percent of car shoppers said they’re more inclined to visit a dealership on Black Friday and 74 percent of Black Friday car shoppers will be on the lot hunting for big savings. If you haven’t already, there’s still time to put […]

  • Capitalize on the Signals of Purchase Readiness

    Capitalize on the Signals of Purchase Readiness

    There’s a moment at the dealership when a shopper becomes an owner. It exists in the symbolic passing of keys, the ritual of a final signature, or the act of driving a vehicle to the lot. That moment is the goal for both shoppers and sellers, but how do we get there? It’s complicated. Attribution […]

  • 5 Tips to Build Your Personal Brand on LinkedIn

    5 Tips to Build Your Personal Brand on LinkedIn

    LinkedIn has grown from a niche business-to-business network to “the jewel of Microsoft’s earnings.”[i] For automotive dealers, having a personal presence on LinkedIn is mandatory. LinkedIn is an important way to humanize your dealership through your personal profile. Building your LinkedIn profile will improve your visibility in the online world and increase the chances that […]

  • AAAS 2017: It’s Time to Redefine Automotive Analytics and Attribution

    AAAS 2017: It’s Time to Redefine Automotive Analytics and Attribution

    On the first day of the Automotive Analytics & Attribution Summit, host Brian Pasch asked a blunt question: do you trust the data and reports from your third-party analytics vendors? Most of the attendees – key decision makers of dealer groups — said they do not. It’s clear from the AAAS 2017 event that the industry […]

  • How Well Do You Know Your Walk-In Leads?

    How Well Do You Know Your Walk-In Leads?

    More than half of auto shoppers show up on the dealership lot without contacting the dealer ahead of time.[i] And walk-in shoppers convert within 72 hours — making them highly qualified leads.[ii] But not every walk-in lead shows up on the lot with the same mindset. Some are more ready to buy than others. To […]

  • 5 Ways Auto Dealerships Can Succeed with Twitter

    5 Ways Auto Dealerships Can Succeed with Twitter

    Twitter recently re-ignited interest in the platform by announcing the test of 280-character tweets, which doubles the 140-character maximum in place. The goal is for the platform to give its 328 million monthly active users more room to share content and reduce the frustration of having to cram their tweets into 140 characters or less. […]

  • The 4Ps of Automotive Marketing: Person

    The 4Ps of Automotive Marketing: Person

    Why Should Shoppers Choose Your Dealership? I read a recent Wards Auto column, “Sell the Dealership and the Vehicle,” which suggested salespeople treat each customer interaction like a job interview. The gist of the column is this: at a time when there are nearly 20,000 franchised dealerships in the United States and Canada, salespeople need […]

  • Snapchat Injects Location into Snaps with Context Cards

    Snapchat Injects Location into Snaps with Context Cards

    Last week Snapchat announced a new feature, Context Cards, which underscores how important it is for businesses to share accurate location-based data and content across the digital world. Context Cards matter to dealerships because they give you a better understanding of all the potential places your location can be found if you manage your data […]

  • Cars.com Puts Shoppers in the Driver’s Seat with Site Enhancements

    Cars.com Puts Shoppers in the Driver’s Seat with Site Enhancements

    At Cars.com, we know that our site visitors measure us against the best user experiences across all industries, including and beyond automotive. Our customers want to find products as quickly and easily as they can on the best retail sites with the kind of eye-popping visuals and rich content that most immersive media/entertainment sites provide. […]

  • The 4Ps of Automotive Marketing: Place

    The 4Ps of Automotive Marketing: Place

    How Automotive Shoppers Have Redefined Place Automotive dealerships spend considerable effort and money attracting shoppers to the lot – as they should. The lot is where the action is. But it’s not the only place that matters. As we discuss in the newly published Cars.com Guide to The 4Ps of Automotive MarketingTM, consumers have redefined […]

  • Cars.com Revvs Up Q4 Media With New Advertising Creative

    Cars.com Revvs Up Q4 Media With New Advertising Creative

    Cars.com continues to create connections that fuel growth.  I’m excited to announce that we have launched an integrated advertising campaign featuring new creative that raises awareness for specific features that empower consumers to make better car decisions across the New 4Ps of Automtoive Marketing, including what car to buy (product), how much to pay (price), […]

  • Cars.com Reports On-the-Lot Trends for August 2017

    Cars.com Reports On-the-Lot Trends for August 2017

    More than half the shoppers on your lot are using their mobile phones to research information such as vehicle prices and features even while they browse your physical inventory.[1] The monthly Cars.com On-the-Lot (OTL) Trend Reports provide insights concerning what makes and models these OTL shoppers are searching for while they are on your lot […]