• Cars.com July 2018 On-the-Lot Report Cross-Shopping Analysis

    Cars.com July 2018 On-the-Lot Report Cross-Shopping Analysis

    Which automotive brands do Cars.com mobile consumers visit the most? Which ones do they cross-shop while they are on someone else’s lot? Cars.com tracks the answer by applying our patented On-the-Lot technology. For our July report, Toyota and BMW emerged as the most visited non-luxury and luxury brands. Nissan and Cadillac were the most cross-shopped […]

  • How to Humanize Your Dealership with Video

    How to Humanize Your Dealership with Video

    The automotive industry spends more on video to build our brands than any other industry except travel – even more than media and entertainment.[i] The heavy spend, though, makes it harder for a dealership to set itself apart amid a sea of video content. Here’s one way to do so: share your brand through people, […]

  • Cars.com Launches a New Way to Shop for Cars

    Cars.com Launches a New Way to Shop for Cars

    Today Cars.com announced a fundamental change to our site that re-imagines the car shopping experience. The new Cars.com Matchmaking Experience uses machine learning to give consumers personalized vehicle recommendations based on their lifestyle preferences. The more Cars.com learns about a person’s interests, the smarter and more personal the recommendations become. As a result, Cars.com sends […]

  • New Cars.com Product Helps Dealerships Succeed on Facebook Marketplace

    New Cars.com Product Helps Dealerships Succeed on Facebook Marketplace

    Facebook is more than the world’s largest social network – it’s also becoming a platform to connect its 2-billion strong community with local dealerships. And a newly launched Cars.com product, Social Sales Drive™, is helping dealerships turn those connections into sales. Social Sales Drive utilizes a team of managed chat agents and proprietary artificial intelligence […]

  • How to Put Google and Apple Maps to Work for Your Dealership

    How to Put Google and Apple Maps to Work for Your Dealership

    How findable is your automotive dealership on Google Maps and Apple Maps? And what do shoppers find when they locate you on these popular apps? These are important questions for your team to address. More than 154 million people use Google Maps, and another 23 million use Apple Maps each month to find destinations and […]

  • Cars.com June 2018 On-the-Lot Report Analysis

    Cars.com June 2018 On-the-Lot Report Analysis

    Which vehicle makes on dealers’ lots are most price sensitive? The Cars.com June 2018 On-the-Lot report found the answer. The Cars.com On-the-Lot reports use our patented Lot Insights technology to examine mobile shopping behavior when consumers are on a dealership’s lot. The report is based on aggregated data we glean from people who use Cars.com on a […]

  • Go Ahead, Text Your Customer

    Go Ahead, Text Your Customer

    Let’s just open it up with a confession. Last night, I was online shopping during my kids’ bath. I know. I should have been giving them 100% of my attention to soak up every minute of their fleeting childhood. To be fair, I was sitting right in front of them, glancing up every 30 seconds […]

  • How Automotive Dealers Can Connect with a Mobile Audience on Instagram IGTV

    How Automotive Dealers Can Connect with a Mobile Audience on Instagram IGTV

    Auto dealerships that want to be relevant in the mobile era are turning to Instagram, as well they should. The mobile-centric platform recently celebrated an incredible milestone by reaching one billion monthly active users[i]. To put that number in perspective, Instagram now has roughly half as many monthly users as Facebook even though Facebook has […]

  • “If You Are Scared, You Better Get a Dog”: Auto Legend Steve Landers Speaks

    “If You Are Scared, You Better Get a Dog”: Auto Legend Steve Landers Speaks

    Steve Landers has sold T-birds to Elvis Presley, rubbed elbows with Sam Walton, and worked for Roger Penske on his way to building the largest chain of dealerships in Arkansas. He has become an automotive legend, selling a dealership for $40 million by the time he was in his early 40s. When he visited Cars.com […]

  • How Rebecca Jenkins of Cars.com Has Created Her Own Success

    How Rebecca Jenkins of Cars.com Has Created Her Own Success

    Women who want to succeed in the automotive industry had better be prepared to get a few speeding tickets. That’s one of the key takeaways from “Challenge Accepted,” a presentation that Rebecca Jenkins of Cars.com delivered June 25 at the Women in Automotive Conference. Rebecca knows whereof she speaks. Throughout her career in automotive, she […]

  • Cars.com Releases 2018 American-Made Index™

    Cars.com Releases 2018 American-Made Index™

    What does it mean to buy American? At a time when 71 percent of consumers believe buying American contributes significantly or substantially to the U.S. economy[i], this complicated question is important. The annual Cars.com American-Made Index provides an answer. The 2018 index, released June 21, helps car shoppers and dealerships determine the “most American” vehicles […]

  • Does Your Automotive Marketplace Pass the Friction Test?

    Does Your Automotive Marketplace Pass the Friction Test?

    Let’s talk about friction. Friction doesn’t just play a critical role in physics. Removing friction from the automotive shopper’s journey is the key to automotive dealerships prospering in an industry fraught with the challenge of running a modern dealership. Twenty years ago, an automotive retailer needed to be proficient with one-to-three traditional media outlets to […]