• Win Black Friday With the 4Ps of Automotive Marketing

    Win Black Friday With the 4Ps of Automotive Marketing

    Are you ready for Black Friday shoppers? According to a new Cars.com study, 18 percent of car shoppers said they’re more inclined to visit a dealership on Black Friday and 74 percent of Black Friday car shoppers will be on the lot hunting for big savings. If you haven’t already, there’s still time to put […]

  • Capitalize on the Signals of Purchase Readiness

    Capitalize on the Signals of Purchase Readiness

    There’s a moment at the dealership when a shopper becomes an owner. It exists in the symbolic passing of keys, the ritual of a final signature, or the act of driving a vehicle to the lot. That moment is the goal for both shoppers and sellers, but how do we get there? It’s complicated. Attribution […]

  • 5 Tips to Build Your Personal Brand on LinkedIn

    5 Tips to Build Your Personal Brand on LinkedIn

    LinkedIn has grown from a niche business-to-business network to “the jewel of Microsoft’s earnings.”[i] For automotive dealers, having a personal presence on LinkedIn is mandatory. LinkedIn is an important way to humanize your dealership through your personal profile. Building your LinkedIn profile will improve your visibility in the online world and increase the chances that […]

  • Cars.com Continues to Innovate and Fuel Connections

    Cars.com Continues to Innovate and Fuel Connections

    Cars.com continues to innovate for the automotive industry. In recent months, we have made significant progress in developing innovative products and setting ourselves apart in the marketplace while our competitors have retreated. A New Vision for the Industry A big highlight – and one that will have long-lasting impact – is Cars.com reinventing the future […]

  • Volkswagen Atlas Earns Top Rating in Cars.com Test of 3-Row SUVs

    Volkswagen Atlas Earns Top Rating in Cars.com Test of 3-Row SUVs

    Everything’s coming up roses for Volkswagen SUVs. As announced, the 2018 Volkswagen Atlas has been crowned the Best 3-Row SUV of 2017 by Cars.com. The top ranking, based on a competitive test in 12 categories, comes on the heels of the 2018 Volkswagen Tiguan being named the Best Compact SUV of 2017 in a similar […]

  • 5 Ways Auto Dealerships Can Succeed with Twitter

    5 Ways Auto Dealerships Can Succeed with Twitter

    Twitter recently re-ignited interest in the platform by announcing the test of 280-character tweets, which doubles the 140-character maximum in place. The goal is for the platform to give its 328 million monthly active users more room to share content and reduce the frustration of having to cram their tweets into 140 characters or less. […]

  • September Cars.com On-the-Lot Report Predicts Hot Sellers

    September Cars.com On-the-Lot Report Predicts Hot Sellers

    Which vehicles are getting the most views by shoppers on the lot? Which ones will turn the fastest? The Cars.com September On-the-Lot (OTL) Trend Report has all the answers. The monthly report provides insights concerning what makes and models that OTL shoppers are searching for while they are on your lot (via shoppers’ usage of […]

  • The 4Ps of Automotive Marketing: Person

    The 4Ps of Automotive Marketing: Person

    Why Should Shoppers Choose Your Dealership? I read a recent Wards Auto column, “Sell the Dealership and the Vehicle,” which suggested salespeople treat each customer interaction like a job interview. The gist of the column is this: at a time when there are nearly 20,000 franchised dealerships in the United States and Canada, salespeople need […]

  • Snapchat Injects Location into Snaps with Context Cards

    Snapchat Injects Location into Snaps with Context Cards

    Last week Snapchat announced a new feature, Context Cards, which underscores how important it is for businesses to share accurate location-based data and content across the digital world. Context Cards matter to dealerships because they give you a better understanding of all the potential places your location can be found if you manage your data […]

  • Cars.com Puts Shoppers in the Driver’s Seat with Site Enhancements

    Cars.com Puts Shoppers in the Driver’s Seat with Site Enhancements

    At Cars.com, we know that our site visitors measure us against the best user experiences across all industries, including and beyond automotive. Our customers want to find products as quickly and easily as they can on the best retail sites with the kind of eye-popping visuals and rich content that most immersive media/entertainment sites provide. […]

  • The 4Ps of Automotive Marketing: Place

    The 4Ps of Automotive Marketing: Place

    How Automotive Shoppers Have Redefined Place Automotive dealerships spend considerable effort and money attracting shoppers to the lot – as they should. The lot is where the action is. But it’s not the only place that matters. As we discuss in the newly published Cars.com Guide to The 4Ps of Automotive MarketingTM, consumers have redefined […]

  • The 4Ps of Automotive Marketing: Price

    The 4Ps of Automotive Marketing: Price

    Cars.com Moves the Pricing Conversation From “What” to “Why” As dealers know, there’s more to a vehicle’s price than a number on a sticker or on a VDP. To move the pricing conversation from what to why, Cars.com has rolled out badging across our Search Results Pages (SRPs) and Vehicle Details Pages (VDPs). Our goal […]