• Capitalize on the Signals of Purchase Readiness

    Capitalize on the Signals of Purchase Readiness

    There’s a moment at the dealership when a shopper becomes an owner. It exists in the symbolic passing of keys, the ritual of a final signature, or the act of driving a vehicle to the lot. That moment is the goal for both shoppers and sellers, but how do we get there? It’s complicated. Attribution […]

  • 5 Tips to Build Your Personal Brand on LinkedIn

    5 Tips to Build Your Personal Brand on LinkedIn

    LinkedIn has grown from a niche business-to-business network to “the jewel of Microsoft’s earnings.”[i] For automotive dealers, having a personal presence on LinkedIn is mandatory. LinkedIn is an important way to humanize your dealership through your personal profile. Building your LinkedIn profile will improve your visibility in the online world and increase the chances that […]

  • Cars.com Continues to Innovate and Fuel Connections

    Cars.com Continues to Innovate and Fuel Connections

    Cars.com continues to innovate for the automotive industry. In recent months, we have made significant progress in developing innovative products and setting ourselves apart in the marketplace while our competitors have retreated. A New Vision for the Industry A big highlight – and one that will have long-lasting impact – is Cars.com reinventing the future […]

  • AAAS 2017: It’s Time to Redefine Automotive Analytics and Attribution

    AAAS 2017: It’s Time to Redefine Automotive Analytics and Attribution

    On the first day of the Automotive Analytics & Attribution Summit, host Brian Pasch asked a blunt question: do you trust the data and reports from your third-party analytics vendors? Most of the attendees – key decision makers of dealer groups — said they do not. It’s clear from the AAAS 2017 event that the industry […]

  • Snapchat Injects Location into Snaps with Context Cards

    Snapchat Injects Location into Snaps with Context Cards

    Last week Snapchat announced a new feature, Context Cards, which underscores how important it is for businesses to share accurate location-based data and content across the digital world. Context Cards matter to dealerships because they give you a better understanding of all the potential places your location can be found if you manage your data […]

  • Cars.com Puts Shoppers in the Driver’s Seat with Site Enhancements

    Cars.com Puts Shoppers in the Driver’s Seat with Site Enhancements

    At Cars.com, we know that our site visitors measure us against the best user experiences across all industries, including and beyond automotive. Our customers want to find products as quickly and easily as they can on the best retail sites with the kind of eye-popping visuals and rich content that most immersive media/entertainment sites provide. […]

  • Cars.com Goes Big During Premiere Week

    Cars.com Goes Big During Premiere Week

    The Cars.com third-quarter media campaign has kicked into high gear! And we are excited to maintain this momentum through the end of 2017. As we announced in August, Cars.com launched a multi-media campaign to connect in-market shoppers to our dealer partners’ inventory by positioning our brand wherever your customers shop across multiple screens. The campaign […]

  • Volkswagen: V for Victory!

    Volkswagen: V for Victory!

    All hail the 2018 Volkswagen Tiguan – named the Best Compact SUV of 2017 by Cars.com! As announced, the 2018 Volkswagen Tiguan has won the Cars.com Compact SUV Challenge, an annual ranking in which Cars.com editors test compact SUVs against criterion such as ride quality and in-cabin storage. Our price requirement was a maximum of […]

  • Cars.com Provides Price Transparency and Convenience for the Win

    Cars.com Provides Price Transparency and Convenience for the Win

      I am a mobile shopper from the Xennial age – that microgeneration born between 1977 and 1983. I use my mobile phone to shop for everything from coffee to cars. You win my business with transparent pricing, great photos of your product, and an app that makes purchasing from you a convenient experience. So […]

  • On-the-Lot Trend Report: Bonus Analysis of Pricing Tool Usage and Lot Visits

    On-the-Lot Trend Report: Bonus Analysis of Pricing Tool Usage and Lot Visits

    A primary goal for dealers is to drive more vehicle sales. A key component of generating sales is converting on-the-lot traffic. We know that walk-in leads are a valuable source of sales – with two-thirds of walk-ins making a purchase within 72 hours of their on-the-lot visit.[1] As such, it is more important than ever […]

  • Cars.com Launches Media Campaign to Fuel Partners’ Visibility

    Cars.com Launches Media Campaign to Fuel Partners’ Visibility

    As the automotive industry continues to increase in competition, Cars.com is continuing to invest in channels that drive consumer visibility for our partners’ brands. I’m excited to announce the roll-out of the Cars.com media campaign for the remainder of the year – an effort that will deliver more high-quality audiences to our dealer partners by […]

  • The Future of Leads Management in the Automotive Industry

    The Future of Leads Management in the Automotive Industry

    For automotive dealers, identifying, nurturing, and closing leads has become more complicated, as auto shoppers use an increasingly wide array of channels and devices to interact with dealers. In recent weeks, we’ve been blogging about the importance of treating each lead source separately, including phone leads, internet leads, and walk-in leads. The ability to do […]