• GMC Sierra 1500 Wins the Cars.com 2018 Best Half-Ton Truck Challenge

    GMC Sierra 1500 Wins the Cars.com 2018 Best Half-Ton Truck Challenge

    GMC just got a half ton of good news. Cars.com tested five pickup trucks to determine the best choice for customers – and the 2019 GMC Sierra 1500 took home the gold. As announced, the 2019 GMC Sierra 1500 bested four other brands, including the best-selling 2018 Ford F-150, in a hands-on test that assessed […]

  • Cars.com October 2018 On-the-Lot Report Cross-Shopping Analysis

    Cars.com October 2018 On-the-Lot Report Cross-Shopping Analysis

    Our October 2018 On-the-Lot report picked up where our July report left off by examining which automotive lots mobile shoppers visited the most; and which ones they cross-shopped the most while they were on someone else’s lot. In October, Toyota was the most visited lot for the non-luxury category — and BMW was the most […]

  • Cars.com September 2018 On-the-Lot Report Analysis

    Cars.com September 2018 On-the-Lot Report Analysis

    The September 2018 Cars.com On-the-Lot (OTL) report examined how people shop for cars by price level. We counted the number of Cars.com VDP views that shoppers made on their mobile devices while on dealerships’ lots. We broke out those VDP views by vehicle type and price range, with $0-$9,999 being the lowest and $100,000+ being the highest.

  • Cars.com August 2018 and Labor Day Weekend On-the-Lot Report Analysis

    Cars.com August 2018 and Labor Day Weekend On-the-Lot Report Analysis

    For the first eight months of 2018, visits to dealer showrooms from mobile shoppers increased by 13 percent. That’s one of the take-aways from the Cars.com August On-the-Lot report. As we have done each month with our On-the-Lot reports, we used our patented Lot Insights technology to study data from shoppers who use their mobile […]

  • Three Ways to Prepare Your Digital Brand for Labor Day Weekend

    Three Ways to Prepare Your Digital Brand for Labor Day Weekend

    Is your digital brand ready for Labor Day weekend? This year’s Labor Day sales might attract more shoppers than usual if the threat of auto tariffs creates a spike in searches for new cars to buy. As shoppers gear up for the big weekend, they’re visiting nearly 20 digital touchpoints, such as your website, digital […]

  • Cars.com July 2018 On-the-Lot Report Cross-Shopping Analysis

    Cars.com July 2018 On-the-Lot Report Cross-Shopping Analysis

    Which automotive brands do Cars.com mobile consumers visit the most? Which ones do they cross-shop while they are on someone else’s lot? Cars.com tracks the answer by applying our patented On-the-Lot technology. For our July report, Toyota and BMW emerged as the most visited non-luxury and luxury brands. Nissan and Cadillac were the most cross-shopped […]

  • Cars.com Launches a New Way to Shop for Cars

    Cars.com Launches a New Way to Shop for Cars

    Today Cars.com announced a fundamental change to our site that re-imagines the car shopping experience. The new Cars.com Matchmaking Experience uses machine learning to give consumers personalized vehicle recommendations based on their lifestyle preferences. The more Cars.com learns about a person’s interests, the smarter and more personal the recommendations become. As a result, Cars.com sends […]

  • New Cars.com Product Helps Dealerships Succeed on Facebook Marketplace

    New Cars.com Product Helps Dealerships Succeed on Facebook Marketplace

    Facebook is more than the world’s largest social network – it’s also becoming a platform to connect its 2-billion strong community with local dealerships. And a newly launched Cars.com product, Social Sales Drive™, is helping dealerships turn those connections into sales. Social Sales Drive utilizes a team of managed chat agents and proprietary artificial intelligence […]

  • Stick Shift Lovers, Unite!

    Stick Shift Lovers, Unite!

    What do the 2018 Audi A4, BMW 340i, and Ford Mustang GT have in common? They are all members of a prestigious club: Cars.com’s favorite manual-transmission cars of 2018. The Cars.com editorial team, consumers’ source for automotive news and reviews, recently discussed its seven favorite clutch performers. The occasion was none other than the first-ever […]

  • Cars.com June 2018 On-the-Lot Report Analysis

    Cars.com June 2018 On-the-Lot Report Analysis

    Which vehicle makes on dealers’ lots are most price sensitive? The Cars.com June 2018 On-the-Lot report found the answer. The Cars.com On-the-Lot reports use our patented Lot Insights technology to examine mobile shopping behavior when consumers are on a dealership’s lot. The report is based on aggregated data we glean from people who use Cars.com on a […]

  • Brian Pasch Speaks!: Four Takeaways from a Cars.com Town Hall

    Brian Pasch Speaks!: Four Takeaways from a Cars.com Town Hall

    Automotive thought leader and entrepreneur Brian Pasch recently stopped by Cars.com headquarters for a town hall focused on the state of digital marketing in the industry. And Brian had a lot to say, drawing on more than 20 years of experience helping dealerships improve their marketing and operational approaches. He has written five books on […]

  • “If You Are Scared, You Better Get a Dog”: Auto Legend Steve Landers Speaks

    “If You Are Scared, You Better Get a Dog”: Auto Legend Steve Landers Speaks

    Steve Landers has sold T-birds to Elvis Presley, rubbed elbows with Sam Walton, and worked for Roger Penske on his way to building the largest chain of dealerships in Arkansas. He has become an automotive legend, selling a dealership for $40 million by the time he was in his early 40s. When he visited Cars.com […]