• CPO and the Service Lane

    CPO and the Service Lane

    Shoppers who’ve purchased from you are already service customers.  They are more likely to use you when they have service needs.  We know from our research that 49 percent of new vehicle buyers had prior service interaction at the dealership where they ultimately made their last purchase. ¹  Furthermore, 6 out of 10 customers that walk […]

  • Honda, Toyota, and Ford Are the Most Reviewed Vehicles on Cars.com

    Honda, Toyota, and Ford Are the Most Reviewed Vehicles on Cars.com

      Consumers love to review the cars they purchase – especially Hondas, Toyotas, and Fords, according to new data released by Cars.com. With seven out of 10 car shoppers finding customer reviews to be extremely trustworthy,¹ Cars.com wanted to know which vehicles get the most customer attention. To find the answer, we examined the millions […]

  • Display Advertising is Useful Early in the Car Shopping Journey

    Display Advertising is Useful Early in the Car Shopping Journey

      Most consumers find automotive ads useful, especially in the early stages of their car shopping journey.¹ From our study on the role of mobile in influencing car shopping behavior, we wanted to know how influential display advertising is to car shoppers across the board.  We learned that ads about specific vehicle models and incentives […]

  • Growing Your CPO Lane

    Growing Your CPO Lane

    We’ve previously discussed on our blog that New car sales may see a decline in the coming years according to Borrell and Associates 2016 Auto Outlook. It’s safe to assume then, that while demand for new vehicles drops, it will rise for CPO and used inventory.  Or, as Borrell puts it: “a new breed of […]

  • On-the-Lot Trend Report: Quality Content is Key to Winning with Walk-In Shoppers

    On-the-Lot Trend Report: Quality Content is Key to Winning with Walk-In Shoppers

    If you want to turn walk-in shoppers to customers at your dealership, make sure you are delivering a quality customer experience with your content. As Cars.com CRO John Clavadetscher blogged recently, walk-in shoppers are the new normal. Cars.com research shows that 43 percent of car shoppers don’t contact a dealership before walking onto the lot […]

  • Winning with CPO – A Case Study

    Winning with CPO – A Case Study

    CPO is an often overlooked asset to many dealerships – not all – but some.  Figuring out how to engage with shoppers who’ve decided on a brand, but not what dealership to buy from can be difficult, even more so when it comes to CPO inventory.  We’ve taken a look at Cars.com CPO data related […]

  • CPO Month – Leveraging CPO at the Dealership

    CPO Month – Leveraging CPO at the Dealership

    Now is the time to start optimizing CPO business.  According to Borrell Associates’ latest report, “2016 Auto Outlook, The Thinning of the Media Pack,” a six-year growth in new-vehicle sales is coming to a head having seen an average of 11 percent growth per year since 2010.  However, 2016 is estimated to have had 0.5 […]

  • High PER Reflects Shopper Engagement and Traffic Quality

    High PER Reflects Shopper Engagement and Traffic Quality

    The following is a guest blog from Brian Pasch, Founder of PCG Companies, Author, and Keynote Speaker. I wanted to share a quick update on the Photo Engagement Rate (PER) metric that was defined by the PCG Engagement Project. If a consumer visits a dealership website and clicks to view photos of a vehicle on […]

  • Mobile Apps and Mobile Websites – Is One Better than the Other?

    Mobile Apps and Mobile Websites – Is One Better than the Other?

    The answer?  No, one isn’t better than the other as they are both important to the larger car shopper audience and help drive that walk-in traffic.  We’ve been discussing the role smartphones play in the car shopping process for a while now, but we haven’t specifically addressed the use of mobile apps and mobile websites. […]

  • Clarivoy Launches Study about State of Automotive Attribution

    Clarivoy Launches Study about State of Automotive Attribution

    Study results will be used to help auto dealers better understand which marketing investments actually lead to vehicle sales. Columbus, OH (March 23, 2017) – Clarivoy, the auto industry’s leading provider of Multi-Touch Attribution, today announced the launch of an industry-wide study to better understand the current state and usage of attribution in the retail […]

  • Why Big Brands Are Boycotting Google’s Ad Network

    Why Big Brands Are Boycotting Google’s Ad Network

    An advertising boycott of Google’s YouTube is gaining traction among some of the world’s biggest brands. Volkswagen, Wal-Mart, Starbucks, PepsiCo, AT&T, Verizon, and more have suspended their advertising over concerns related to Google’s ability to prevent their ads from being run alongside offensive content. Wal-Mart said in a statement on Friday, “The content with which […]

  • How Are Car Shoppers Finding Your Dealership?

    How Are Car Shoppers Finding Your Dealership?

    Today, all leads are Internet leads – especially on-the-lot shoppers – but I’d bet you don’t source on-the-lot shoppers as such.  Dealerships that treat all leads – traditional, digital, and on-the-lot – as Internet leads are going to be the most successful.  So, how are car shoppers learning about your dealership? How Consumers Find Dealership […]