• Connect With Cars.com at NADA 2018

    Connect With Cars.com at NADA 2018

    Cars.com is committed to creating connections that fuel growth for our partners – and, we’re ready to do just that at NADA 2018. We’re going to offer new ideas, new products, and conversations with our sales consultants as well as industry thought leaders throughout the show at our booth (4515C). If you haven’t already, book […]

  • Automotive Thought Leaders Predict: Jennifer Suzuki

    Automotive Thought Leaders Predict: Jennifer Suzuki

    Cars.com recently talked with automotive industry leaders to get their thoughts on trends affecting the industry in 2018. Following are insights from Jennifer Suzuki, founder and president of e-Dealer Solutions, Inc. Jennifer makes a number of points, including the need for dealers to treat their salespeople like knowledge workers. Thank you for sharing, Jennifer!  How […]

  • Americans Want to Share Rides – but Not Their Cars

    Americans Want to Share Rides – but Not Their Cars

    Americans are willing to share rides as the success of services such as Lyft demonstrates – but we’re not so crazy about sharing our cars, according to a recently conducted Cars.com survey. In December, Cars.com surveyed members of a Cars.com consumer panel to learn consumers’ appetite for two different car sharing concepts – sharing their […]

  • Automotive Brands Win Big During the Big Game

    Automotive Brands Win Big During the Big Game

    Promotion plays an important role supporting the 4Ps of Automotive Marketing™: product, price, place, and person. The performance of ads during the big game is a case in point. Fewer automotive manufacturers advertised on TV during the big game — but Cars.com analysis shows that our site saw a significant spike in site engagement during […]

  • Cars.com Wins Two DrivingSales Dealer Satisfaction Awards

    Cars.com Wins Two DrivingSales Dealer Satisfaction Awards

    I’m thrilled to announce that Cars.com has won two coveted DrivingSales Dealer Satisfaction Awards! Cars.com is a Top Rated company for both the New Car Leads and Used Car Advertising categories – an acknowledgment that dealerships believe we are a preferred growth partner for both new and used vehicles. Both of these awards validate our […]

  • Where Are All the Automotive Super Bowl Ads?

    Where Are All the Automotive Super Bowl Ads?

    Over the past few years, it’s become a common practice for brands to release their Super Bowl ads before the big game. But in the run-up to Super Bowl LII, we’re seeing fewer ads from automotive brands, reflecting a broader trend. In 2017, there were 36 Super Bowl ads pre-released across multiple industries, including spots […]

  • Cars.com Named a Top 10 Company to Watch

    Cars.com Named a Top 10 Company to Watch

    I am pleased to announce that AutoSuccess magazine has named Cars.com one of its Top 10 Companies to Watch in 2018. This honor validates our commitment to you – our partners – as well as our commitment to help move the automotive industry forward by creating connections that fuel growth across the 4Ps of Automotive […]

  • “This Business Has Never Been for the Fainthearted” – Innovation at NAIAS

    “This Business Has Never Been for the Fainthearted” – Innovation at NAIAS

    The 2018 North American International Auto Show (NAIAS) continues to showcase why the automotive industry is a leader in product innovation and why 2018 is all about OEMs and dealerships mastering the 4Ps of Automotive Marketing™: product, price, place, and person. As discussed on our blog, OEMs have been unleashing major innovations since Day One. […]

  • And the Winners of the Cars.com Best of Awards Are . . .

    And the Winners of the Cars.com Best of Awards Are . . .

    Congratulations to the 2018 Volkswagen Atlas – overall winner of the 2018 Cars.com Best of Award! The Atlas emerged as the winner over an impressive short list of nominees that demonstrate the power of one of the 4Ps of Automotive Marketing™ — product, price, place, and person. The win completes an impressive trifecta for Volkswagen: […]

  • Electric Cars Shine at NAIAS

    Electric Cars Shine at NAIAS

    The annual North American International Auto Show (NAIAS) underscores why “product” is an essential element of the 4Ps of Automotive Marketing™ — product, price, place, and person. The 2018 show is no different, with OEMs unveiling a class of new cars hitting the market. Unlike the Consumer Electronics Show, which showcases concept cars, NAIAS focuses […]

  • Automotive Thought Leaders Predict: Darren Haygood

    Automotive Thought Leaders Predict: Darren Haygood

    How will the 4Ps of Automotive Marketing™ affect the way dealers operate in 2018? Our advantage as an industry is our people. What’s unique about the automotive industry is that virtually all consumers shop online, but the vast majority of transactions happen offline between the shopper and the dealer. Consumers today want the shopping experience […]

  • Autonomous Vehicles Drive the 2018 Consumer Electronics Show

    Autonomous Vehicles Drive the 2018 Consumer Electronics Show

    It’s no surprise that the 2018 Consumer Electronics Show has been a proving ground for autonomous vehicles. OEMs and their technology partners have been busy rolling out new concepts for autonomous vehicles. Lyft and Aptiv have been providing on-site transportation via self-driving vehicles. What’s especially interesting about CES 2018 is the ambitious nature of OEMs’ […]