• Cars.com October 2018 On-the-Lot Report Cross-Shopping Analysis

    Cars.com October 2018 On-the-Lot Report Cross-Shopping Analysis

    Our October 2018 On-the-Lot report picked up where our July report left off by examining which automotive lots mobile shoppers visited the most; and which ones they cross-shopped the most while they were on someone else’s lot. In October, Toyota was the most visited lot for the non-luxury category — and BMW was the most […]

  • Cars.com September 2018 On-the-Lot Report Analysis

    Cars.com September 2018 On-the-Lot Report Analysis

    The September 2018 Cars.com On-the-Lot (OTL) report examined how people shop for cars by price level. We counted the number of Cars.com VDP views that shoppers made on their mobile devices while on dealerships’ lots. We broke out those VDP views by vehicle type and price range, with $0-$9,999 being the lowest and $100,000+ being the highest.

  • Cars.com August 2018 and Labor Day Weekend On-the-Lot Report Analysis

    Cars.com August 2018 and Labor Day Weekend On-the-Lot Report Analysis

    For the first eight months of 2018, visits to dealer showrooms from mobile shoppers increased by 13 percent. That’s one of the take-aways from the Cars.com August On-the-Lot report. As we have done each month with our On-the-Lot reports, we used our patented Lot Insights technology to study data from shoppers who use their mobile […]

  • Cars.com July 2018 On-the-Lot Report Cross-Shopping Analysis

    Cars.com July 2018 On-the-Lot Report Cross-Shopping Analysis

    Which automotive brands do Cars.com mobile consumers visit the most? Which ones do they cross-shop while they are on someone else’s lot? Cars.com tracks the answer by applying our patented On-the-Lot technology. For our July report, Toyota and BMW emerged as the most visited non-luxury and luxury brands. Nissan and Cadillac were the most cross-shopped […]

  • Cars.com June 2018 On-the-Lot Report Analysis

    Cars.com June 2018 On-the-Lot Report Analysis

    Which vehicle makes on dealers’ lots are most price sensitive? The Cars.com June 2018 On-the-Lot report found the answer. The Cars.com On-the-Lot reports use our patented Lot Insights technology to examine mobile shopping behavior when consumers are on a dealership’s lot. The report is based on aggregated data we glean from people who use Cars.com on a […]

  • Cars.com May 2018 On-the-Lot Report Analysis

    Cars.com May 2018 On-the-Lot Report Analysis

    For the May Cars.com On-the-Lot report, we took another look at the most popular times of the day and week that car shoppers visit dealerships’ lots – something we’d done in January and February. Using our patented Lot Insights technology, we examined data from shoppers who use their mobile phones to visit Cars.com while they’re […]

  • Cars.com April 2018 On-the-Lot Report Cross-Shopping Analysis

    Cars.com April 2018 On-the-Lot Report Cross-Shopping Analysis

    Which automotive brands are getting the most lot visits from Cars.com mobile consumers in April? We applied our patented On-the-Lot technology to find the answer and compared the results to the next-most recent analysis, which was conducted in December 2017. Our April report offers a glimpse at mobile shopping behavior when consumers are on your […]

  • Cars.com March 2018 On-the-Lot Report Analysis

    Cars.com March 2018 On-the-Lot Report Analysis

    The Cars.com March 2018 On-the-Lot report introduces a new element to our monthly insight about on-the-lot mobile behaviors: price, one of the 4Ps of Automotive Marketing™ along with product, place, and person. The Cars.com On-the-Lot report uses our patented Lot Insights technology to examine mobile shopping behavior when consumers are on a dealership’s lot. The […]

  • Cars.com February 2018 On-the-Lot Report Analysis

    Cars.com February 2018 On-the-Lot Report Analysis

    What time of day and week are mobile shoppers flocking to dealerships’ lots? To find the answer, Cars.com has examined the peak shopping hours and days of the week for mobile shoppers (based on shoppers who use their mobile phones to visit Cars.com). In January, we created a baseline report (using our patented Lot Insights […]

  • Cars.com January 2018 On-the-Lot Report Analysis

    Cars.com January 2018 On-the-Lot Report Analysis

    Most car shoppers use smartphones on dealership lots, and most of those mobile shoppers are comparing vehicles and reading car reviews. But when are these multi-tasking mobile shoppers on the lot? Using our patented Lot Insights technology, Cars.com examined the peak shopping hours and days of the week for mobile shoppers to find out. Here’s […]

  • How Cars.com Innovated in 2017

    How Cars.com Innovated in 2017

    In 2017, Cars.com continued to innovate to fuel the growth of your dealership. We launched a new way for the automotive industry to define success: the 4Ps of Automotive Marketing™. In an industry that has placed a premium on “look at me!” promotion, Cars.com redefined the four pillars of marketing to be product, price, place, […]

  • Cars.com December 2017 On-the-Lot Report Cross-Shopping Analysis

    Cars.com December 2017 On-the-Lot Report Cross-Shopping Analysis

    Which automotive brands got the most lot visits from Cars.com mobile consumers in December 2017? We applied our patented On-the-Lot technology to find out. Our December report offers a glimpse at mobile shopping behavior when consumers are on your lot. We have identified: The top five luxury and non-luxury brands with the most lot visits in […]