• Three Ways Dealers Can Close the Year Strong

    Three Ways Dealers Can Close the Year Strong

    It’s make-or-break time for automotive retailers. U.S. automakers reported that the average selling price of a new car is increasing based on August auto sales, but the demand for passenger cars is dropping, and as the industry approaches the fourth quarter, clouds are on the horizon in the form of expected higher interest rates and […]

  • Three Ways to Prepare Your Digital Brand for Labor Day Weekend

    Three Ways to Prepare Your Digital Brand for Labor Day Weekend

    Is your digital brand ready for Labor Day weekend? This year’s Labor Day sales might attract more shoppers than usual if the threat of auto tariffs creates a spike in searches for new cars to buy. As shoppers gear up for the big weekend, they’re visiting nearly 20 digital touchpoints, such as your website, digital […]

  • New Cars.com Product Helps Dealerships Succeed on Facebook Marketplace

    New Cars.com Product Helps Dealerships Succeed on Facebook Marketplace

    Facebook is more than the world’s largest social network – it’s also becoming a platform to connect its 2-billion strong community with local dealerships. And a newly launched Cars.com product, Social Sales Drive™, is helping dealerships turn those connections into sales. Social Sales Drive utilizes a team of managed chat agents and proprietary artificial intelligence […]

  • Cars.com Talks Social Media on the Road to NADA

    Cars.com Talks Social Media on the Road to NADA

    Nearly 200 million Americans – 60 percent of the population – uses social media, versus 188 million in 2016[i]. And the numbers will continue to grow. For dealerships, the key to building a brand on social media is understanding how to tailor the right content for the right channel. That’s a key take-away my colleague […]

  • The 4Ps of Automotive Marketing: Product

    The 4Ps of Automotive Marketing: Product

    Meet Your Car Serious question: what is a car? There was a time when it was easy to provide an answer, but no more. Vehicles are now supercomputers, integrated directly with our devices and providing on-the-go services ranging from in-car entertainment to self-reported diagnostics. As vehicles become more complicated, dealers are continuing to redefine the […]