• Cars.com Uncovers Insights about Holiday Shoppers

    Holiday shoppers are more motivated to buy than they were in 2017. This is the key finding of Cars.com research into holiday shopping behavior during Black Friday weekend. For three days – Black Friday, Saturday, and Sunday — we used a geolocated survey to target shoppers after they visited dealer lots. We included a representative […]

  • Solving the Attribution Problem in Automotive

    Solving the Attribution Problem in Automotive

    Customer obsession and identity mapping will take advertising and attribution to the next level in the automotive industry. That was the key takeaway from a presentation that Cars.com CMO Brooke Skinner Ricketts and LiveRamp Chief Evangelist Andrew Kasprzycki delivered at the Automotive Analytics and Attribution Summit November 19. Chasing the Holy Grail Brooke and Andrew […]

  • 5 Ways to Win on Black Friday

    5 Ways to Win on Black Friday

    All signs are pointing to a Black Friday bonanza for retailers. Last year, 174 million people shopped Black Friday weekend, a 13 percent increase over 2016. And with eMarketer predicting a first-ever $1 trillion holiday shopping season, retailers have every reason to believe that Black Friday will create strong foot traffic in-store – and so […]