• 3 Essential tips for communicating with mobile car shoppers

    3 Essential tips for communicating with mobile car shoppers

    Mobile shoppers have high expectations and fleeting attention spans. Consumers may receive hundreds of emails per week – and many read most of them on a smartphone – quickly and effectively communicating your dealership’s message is essential to avoiding getting lost in the shuffle. The speed and quality of your dealership’s mobile response can make or break […]

  • Let’s Chat: How to Stay Flexible When Communicating with Mobile Shoppers

    All things being equal, most dealerships prefer to have potential customers contact them on the phone or submit an email lead before visiting the showroom – and it’s obvious why. Connecting directly with shoppers lets dealerships control the sales process and provides an extended opportunity to market to customers, even beyond the point of purchase. But […]

  • Insight of the Week: U.S. Vehicle Ownership at an All-time High

    Insight of the Week: U.S. Vehicle Ownership at an All-time High

    More than halfway through the year, auto sales are booming – consumers everywhere are making the choice to upgrade their cars and trucks. But while 17 million new vehicles are expected to roll off dealer lots in 2015, even more already-owned vehicles will be staying put, tucked safely away in driveways and garages across the […]

  • How to Work Against the Clock to Drive Showroom Traffic

    How to Work Against the Clock to Drive Showroom Traffic

    Whether it’s a countdown of days until the end of the month or minutes needed to reply to an inbound email, in automotive, the clock is always ticking. When communicating with customers, timeliness matters, and failing to set up processes that ensure prompt, informative follow up to customer inquiries can put your dealership in jeopardy. […]

  • A New Approach to Acquiring Used-Car Inventory

    If you’ve been to your local auto auction lately, you know one thing for certain: Acquiring quality vehicles isn’t as easy as it used to be. Margins are compressed, and demand for clean, sellable cars at a national level has made it difficult for the average dealership to compete for inventory. As a result, most […]

  • Insight of the Week: Shoppers Ditch the Dealership When Trading In

    Insight of the Week: Shoppers Ditch the Dealership When Trading In

    New-car sales are red hot this year; however, many dealerships still feel the pinch when it comes to acquiring used-car inventory. A missed opportunity, one of the biggest pools of quality used-vehicles is largely untapped: customer trade-ins. According to a recent study by C+R Research, less than half of all consumers who initially consider trading […]

  • Between the Lines: Why It’s Important to Read Every Customer Inquiry

    Between working the showroom floor, handling paperwork and keeping up with other dealership responsibilities, finding time to give your full attention to each and every text message, email and chat customers send your way can be a daunting task. And getting a response can be even more of a challenge. But to have your replies read, […]

  • Insight of the Week: Mobile Email Clicks With Consumers

    Insight of the Week: Mobile Email Clicks With Consumers

    On the elevator, between commercials, while walking the dog – at every pause, mobile-savvy consumers have an opportunity to reach for their devices and dive into their inboxes. A rising trend, smartphones have given individuals greater access than ever before, and as a result, norm behaviors are shifting. Some actions commonly done on PCs are now commonplace […]

  • 6 Smartphone-Friendly Best Practices To Increase Your Dealership’s Show Rate

    6 Smartphone-Friendly Best Practices To Increase Your Dealership’s Show Rate

    For a long time, dealers and their sales teams only had to remember three words when they picked up the phone: “Get ‘em in.” Looking for a price? Come on in. Need more information? Give us a visit. Confirming inventory is on the lot? Stop by to be sure. It’s an adage we still hear on […]

  • Millennial Car Owners Keep Options Open For Service

    Millennial Car Owners Keep Options Open For Service

    It’s easy to brush aside the impact young consumers have on dealership service departments, especially with the misnomer that Millennials aren’t buying cars still prevalent at some stores. But the reality is that about 29 million Millennials get their car or truck serviced each year, and that service generates billions of dollars in revenue. However, capturing that […]

  • Insight of the Week: Service Retention Plummets After Nine Years

    Insight of the Week: Service Retention Plummets After Nine Years

    It’s no small task to keep customers coming back to your dealership for service after the sale. Thanks to stiff competition from big box service chains and local repair shops, retention is perhaps the single greatest challenge for dealership service departments, and the numbers show it. According to a recent study by market research firm […]

  • An Introduction to RepairPal Certified

    As vehicles age, consumers frequently turn away from dealerships for service and routine maintenance, opting to go to national chains or local repair shops instead. Even with competitive prices, certified technicians and added amenities, most franchise stores still face an uphill battle to retain customers for the lifetime of their vehicle. The underlying reason for this is a gap in […]