Cars.com is committed to creating connections that fuel growth for our partners – and, we’re ready to do just that at NADA 2018. We’re going to offer new ideas, new products, and conversations with our sales consultants as well as industry thought leaders throughout the show at our booth (4515C).
Here’s a quick overview of what you can expect, day by day:
Beginning March 20th
We’re already active before NADA officially kicks off! We started “Connecting on the Road to NADA” in partnership with Car Biz Today. We’re stopping at multiple dealerships en route from Los Angeles to Las Vegas to learn firsthand how they’re using The 4Ps of Automotive Marketing™ – product, price, place, and person – to fuel their growth. We’ll also be working with CBT to bring you updates directly from the NADA show floor.
Thursday, March 22: J.D. Power Automotive Summit
At the J.D. Power Automotive Summit, our own director of data innovation Jeni Pecard will participate in a panel discussion, “Harnessing Analytics to Optimize Used Vehicle Opportunities.” If you’re attending the summit, make sure you catch the panel at 1:45 p.m., when Jeni will share her insights on how used car dealers can win on the lot with analytics.
Friday, March 23: Stop by NADA Booth #4515C
Cars.com will be ready for action at Booth 4515C! Book an appointment to learn about new product offerings as well as get your dealership’s custom 4Ps Opportunity Scorecard, a new tool that measures how well your dealership is performing across the 4Ps of Automotive Marketing™ — product, price, place, and person – on Cars.com.
We’re also showcasing Cars Social, a new ad product that will help dealers make every social ad dollar count. A turn-key solution, Cars Social targets our audience of in-market car shoppers on Facebook and Instagram with your vehicle inventory. Learn more about Cars Social through this announcement and book an appointment to learn more about how Cars Social can help you keep your inventory in front of in-market shoppers.
We’re also hosting automotive industry thought leaders at our booth — from 1:00 p.m. to 3:00 p.m. Friday, entrepreneur and strategist Cory Mosley will stop by for coffee and conversations. Join Cory for an informal chat about developing customer relationships and growing your business.
Saturday, March 24: CBT, Coffee & Conversations
Coffee and conversations continue at Booth 4515C – this time with Women in Automotive from 9:00 a.m. to 11:00 a.m. Join us to exchange views on empowerment and career growth in the automotive industry.
Throughout the day, industry thought leaders will be stopping to be interviewed by the CBT Automotive Network. We’re honored to host:
- 10:00 a.m.: Cory Mosley, who will provide insight on what he’s been seeing at NADA 2018.
- 11:00 a.m.: Brian Pasch, who will focus on attribution challenges and opportunities.
- 3:00 p.m.: David Kain, who will delve into empowering your people to drive growth.
Our booth will be open all day Saturday and up through the close of the show Sunday, March 25. Sign up for a visit now. We look forward to connecting with you at NADA!