Since 1998, we have been committed to delivering solutions to fuel automotive retail growth.
Today, I am excited to share that Cars.com has entered into an agreement to acquire two leading innovators in automotive digital retail — Dealer Inspire and Launch Digital Marketing – further enhancing our digital solutions to help drive your business forward.
Dealer Inspire is a technology leader providing progressive dealer websites, digital retailing and messaging platform products. Launch Digital Marketing provides digital automotive marketing services, including paid, organic, social, and creative services.
Together, our expanded capabilities and data-driven tools will provide you – our customers – the ability to drive even higher quality connections on Cars.com through our expanded offering, including:
- Conversations℠, a powerful messaging platform with A.I. that creates a centralized hub for dealers to communicate with customers, improve quality and length of response time, and decrease operating costs.
- Online Shopper, an end-to-end digital retailing solution, empowering shoppers to compare a wide range of financial considerations as they complete their purchase. Integrated with Conversations℠, dealers can guide shoppers through the transaction, instantly collaborate on terms, and video chat for live, personalized vehicle tours.
Dealer Inspire also expands our ability to fuel your growth beyond Cars.com through a website platform that is custom-designed and flexible and Fuel, an inventory advertising program that dynamically creates customized ads and keyword lists based on real-time inventory data and logic. With the addition of Launch Digital Marketing, we now have the ability to create customized marketing and customer acquisition solutions across SEO, SEM, social media, video production, and other creative services.
We are excited to welcome Dealer Inspire and Launch Digital Marketing to the Cars.com team. The companies will continue to run independently, led by Joe Chura, co-founder and CEO. Greg McGivney and Darren Haygood will transition to Dealer Inspire and Launch Digital Marketing as Chief Operating Officer and Chief Revenue Officer, respectively.
Importantly, Cars.com shares a culture of innovation with Dealer Inspire and Launch Digital Marketing as well as a common mission – to enable the dealer retail system with sophisticated digital tools that transform the car shopping experience for consumers.
Thank you for your continued partnership – we are proud to be your partner in growth today, tomorrow, and well into the future.
Here to help you win –