Amazon is coming to the automotive industry. It’s only a matter of time before one of the most successful online marketplaces in history becomes a destination for buying and selling cars, which is ironic because the automotive industry helped create the template for the modern-day marketplace. In my newly published DrivingSales post, “Amazon Is Coming: How Auto Dealerships Can Win,” I discuss the rise of Amazon and provide dealerships tips for not only surviving but thriving even as the $136 billion giant sets its sights on automotive. Hint: winning in the era of Amazon comes down to leveraging one of the 4Ps of Automotive Marketing™: your people. Check out my post and let me know how you are succeeding.