Which vehicles are getting the most lot visits from Cars.com mobile consumers? Our October On-the-Lot report has the answers. Based on Cars.com’s patented On-the-Lot technology, we have identiﬁed the top ﬁve luxury and non-luxury brands with the most lot visits from Cars.com mobile consumers. For each of these brands, we identiﬁed the top ﬁve lots that Cars.com mobile consumers also visited. Here are some highlights of the October report:
- Luxury shoppers were apt to cross-shop both luxury brands and non-luxury brands. Non-luxury shoppers were less likely to visit a luxury brand.
- Cadillac and Lincoln shoppers were least likely to visit other luxury brands – with their top five cross-shopped brands all being non-luxury.
- BMW shoppers visited Honda more than any other manufacturer. Honda also was in the top five cross-shopped brands for Cadillac and Mercedes-Benz shoppers.
- All eyes are on Nissan in the non-luxury category. Nissan ranks in the top five most visited lots for every non-luxury brand we studied. But Chevrolet, Chrysler Dodge Jeep Ram (CDJR), and Ford are all close behind. Each of those brands landed in the top five for four out of the five non-luxury brands we studied.
Honda and Nissan: October was your month! For more insight, check out the October report.