AAAS 2017: It’s Time to Redefine Automotive Analytics and Attribution

On the first day of the Automotive Analytics & Attribution Summit, host Brian Pasch asked a blunt question: do you trust the data and reports from your third-party analytics vendors? Most of the attendees – key decision makers of dealer groups — said they do not. It’s clear from the AAAS 2017 event that the industry … Continue reading AAAS 2017: It’s Time to Redefine Automotive Analytics and Attribution