The rules of automotive marketing have changed forever. As we discussed in a recent blog post, auto dealers need to rethink the traditional four Ps of automotive marketing. Instead of obsessing with “look-at-me” promotions, dealers must focus on product, price, place, and person to attract and keep valuable shoppers. And now, Cars.com has published a new purple paper to show you how: The Cars.com Guide to the 4Ps of Automotive Marketing™.
From reading this report, you’ll learn:
- How to succeed by maximizing the four Ps in context of a rapidly evolving industry.
- Why person has emerged as the new fourth P to meet today’s consumer needs.
- How to attract and retain customers who expect a high level of service and transparency.
You’ll obtain practical tips such as how to turn your VDP into a lead generation machine and how to redefine the on-the-lot experience. The Cars.com Guide to the 4Ps of Automotive Marketing is a brief, accessible read. We know you’re busy! Check it out and let us know what you think.