As the automotive industry continues to increase in competition, Cars.com is continuing to invest in channels that drive consumer visibility for our partners’ brands. I’m excited to announce the roll-out of the Cars.com media campaign for the remainder of the year – an effort that will deliver more high-quality audiences to our dealer partners by positioning our brand wherever your customers shop across multiple screens.
Our media campaign features the launch of advertising across multiple channels, including TV, apps, email, and digital. We’re initially featuring two advertisements that showcase innovative Cars.com products that improve the consumer experience, such as providing greater product context through VIN scans. The ads will drive more consumers to Cars.com with the goal of connecting them to your inventory and dealerships.
The centerpiece of our campaign will initially consist of two 15-second spots, “Fussy Baby” and “Prairie Chase,” with new spots being developed as well. These will air through the end of the year on broadcast TV – with a heavier presence during September to coincide with the highly-anticipated fall premier month when viewing will be high with new season starts across multiple top-rated shows. Cars.com will have a major cable TV presence on more than 22 top-tier channels like A&E, AMC, CNN, Comedy Central, ESPN, Fox News, and FX. Key show airings range from America’s Got Talent (Wednesday – Finale Episode) to Saturday Night Live.
Just as your shoppers live, work, and play across multiple touch points, so does our brand. Our campaign also features:
- Targeted, relevant app and email re-engagement campaigns to drive consumers back to Cars.com throughout their entire shopping journey.
- A digital presence that includes smart, refined digital targeting and creative messages that speak to consumers on Cars.com.
- A continued focus on social and native channels to engage with consumers where they are already browsing with compelling, integrated Cars.com placements.
Our multi-screen approach will continue to evolve to ensure we deliver targeted content to in-market car shoppers everywhere they are. As shown in our ads, our creative focuses on Cars.com product features that attract an engaged, in-market car shopper – and ultimately deliver them to your dealership.
We are thrilled to build visibility for the Cars.com brand – and to be your growth partner. Contact us for more information on how we can help you build your brand.