We at Cars.com love reviews and DealerRater. We also love helping connect car shoppers to the right car and the right person at the right dealership. So, we worked to find out how car shoppers use reviews today and how reviews influence their car shopping and car servicing decisions.
We know online resources carry more weight in the consumer’s mind as compared to more traditional information sources because of the speed at which information is updated and made available for consumption. If you’re an advertiser, spending more of your time and energy in digital will pay off more in reaching and gaining share with consumers because of the speed at which the online marketplace moves.
With this white paper, we provide insight into the role digital word of mouth plays — especially online reviews — in driving action for consumers throughout the car purchasing and car ownership life cycle. Furthermore, we want to provide key takeaways that help dealers better understand how consumers use and interact with reviews at different stages and provide ideas to help dealers update processes and strategies related to digital word of mouth, and discuss the role negative reviews can play in digital word of mouth.
Interested in learning more? Click to download our “Car Shoppers are Judging You” white paper to take advantage of your reviews and grow your digital word of mouth today!