Where does my dealership’s website traffic really come from? Are all my referrals – direct and indirect – equal? How do I know which of my visitors convert, and why?
These are some of the most important questions dealerships ask when evaluating the performance of their website, as well as their marketing mix as a whole. Though the answers are often complicated, integrated analytics and big data can help shed light on the common challenge of attribution.
Join us on Tuesday, October 14 at 2 p.m. ET as we discuss the latest trends in using website data to target the highest quality auto shoppers and make informed decisions about the effectiveness of advertising.
Gabriel Montano, Operations Manager at Groove Automotive, and Joe Burns, Director of Data Sciences at Dataium, will walk through a new study based on Groove Automotive’s site analytics, analyzing shopper behavior beyond the last click and showing what sources of information influenced shoppers to convert. Jack Simmons, Cars.com Manager of Dealer Training, will moderate the discussion.
By attending this webinar, you will learn:
- How to make sense of big data and translate it into making informed decisions at your dealership
- What types of digital shopping behaviors are indicative of serious buying behaviors
- The impact of independent research sites has in driving higher dealer website conversion rates