Getting online reviews can be tough work, but a new analysis shows yet again that setting up processes to monitor and solicit Dealer Reviews on Cars.com can pay major dividends for proactive dealers.
Based on Cars.com shopper activity from September 2013 through February 2014, dealerships with seven or more new reviews received nearly three times as many vehicle detail page views compared to dealerships with no new reviews. Though an increase in VDPs is just one of many positives effects of a healthy online reputation, the tangible correlation highlights the impact of getting quality online reviews with consistent frequency.
How does your dealership consistently ask customers for online reviews? Share your tips in the comments section below.