If there was one trend that stood out at this year’s NADA convention, it was mobile. In workshops and on the show floor, everyone was talking about the rise of the mobile consumer and what dealerships need to do to adapt to this trend. Does your store have a game plan to deal with the skyrocketing growth?
To help you better understand new mobile shopping behaviors and what they mean for your digital marketing strategy, Cars.com has teamed up with Automotive News to bring you a free PowerTraining Webinar, Navigating Mobile Marketing.
Cars.com’s Alex Vetter and Jack Simmons will present findings from an independent study conducted with Placed, Inc., that provides insight to how car shoppers are using their mobile devices.
“One of the things that surprised even us was the influence mobile had once a shopper arrived at the showroom,” said Simmons. “63% were turning to their phones to conduct additional research and were actually switching dealerships as a result of information they were finding. Dealers who understand this impact and adapt practices in their marketing and showroom have an opportunity to retain more floor traffic and even conquest shoppers from their competitors.”
In this free webinar event you’ll learn:
- How shoppers are using mobile devices throughout their research, including on-the-lot, to decide what and where to buy
- How to take a mobile-first approach to your marketing and showroom experience
- How to overcome showrooming and turn mobile shoppers into sales