Since the kick-off of our ALL DRIVE campaign at the Big Game in New Orleans last February, the team at Cars.com has been working non-stop to continue to drive an active audience of shoppers to our site, providing our dealer-customers with opportunities to influence in-market car buyers. With record mobile traffic, consumer confidence at a five-year high and over 200,000 Dealer Reviews on Cars.com, we know that car shoppers are back out in force and using our site to connect with dealerships across this country.
This weekend, we’re taking ALL DRIVE to a new level with the launch of our first-ever celebrity TV spot. It won’t take long for you to recognize the fan-favorite 90’s heartthrob that’s helping us add a bit of comedic drama to an otherwise drama-free car buying experience. The latest spot follows, “Wolf,” “Pregnant,” “Be Honest” and “Yes Man,” all of which support our integrated consumer marketing strategy across digital, TV, print, mobile and social in an effort to drive traffic and provide opportunities for our dealer-customers.
Catch at sneak peek below and stay tuned for the commercial’s national television debut on Sunday, June 9th during NASCAR’s Party in the Poconos 400 on TNT.