With countless advertising options, many dealers still wrestle with how to allocate limited resources to appeal to car shoppers in their market. Simply put, there’s no silver bullet. Even with the best marketing strategy in place, stores that don’t combine great marketing with great people and processes still may fail to reach their full potential.
In the context of dealership marketing, the answers to basic questions like, “Who is my advertising targeting?” ”How does my advertising influence consumers?” and “What processes and training do I need to implement to get the most out of my investment?” are still key to determining effectiveness and warrant consideration throughout the decision-making process.
At Cars.com, we ask many of the same questions and invest year-round to build our high-quality audience of car buyers. By showcasing the great shopping experience Cars.com provides, we’re able to help individuals decide not just what car to buy, but where to buy it. Our revamped site allows shoppers to seamlessly navigate between desktop, tablet and mobile platforms and empowers dealers to influence shoppers throughout their entire buying journey.
With a strategic mix of TV, radio, print and online media, coupled with investments in search and social media, the comprehensive campaign that kicked off at the Super Bowl is prepared to amplify our message like never before.
Get the most out of Cars.com’s active audience by working with your local Cars.com representative or account manager to optimize how you’re showing up the site, and monitor your dealership’s performance using the Market Intelligence Report for new vehicles and the Market Drive Report for your pre-owned inventory.
To get learn more about how Cars.com is ALLDRIVE in 2013, check out our ALL DRIVE landing page.