This month at NADA 2013, Cars.com launched PowerDrive, a new product aimed at helping dealers stand out to New-Car shoppers. To give a sense of how dealers can successfully use PowerDrive to differentiate their brand, we broke down each its three components.
Special Offers Ryan Esler, Sales and Marketing Director at Detroit-area George Matick Chevrolet, uses special offers to stand out with customers and consistently give shoppers reasons to choose his store over nearby competitors.
“Offers provide that differentiating quality, encouraging customers to click on your vehicle instead of the one above or below it,” said Esler. Read more about how Ryan is using Special Offers here.
Reputation Management Tool In our latest case study, the team at Maguire Automotive showed how reviews can drive sales. Frank Vanderpool, Operations Manager, noted the store has seen close to 30% growth in sales over the past two years, 5% to 10% of which he attributes directly to online reviews.
Maguire stands out because they manage and promote their reviews across multiple shopper touch points, including Cars.com, their website and traditional media. Read more about how reviews can help bolster your brand here.
“Video is the closest thing to visiting a dealership in person, said Nick Hummer, Cars.com Director of New Car Strategy. “PowerDrive takes this incredibly effective medium and makes it a powerful differentiator.”
Read more about how video can help your inventory and dealership stand out here.
For more information about how PowerDrive can help your dealership, visit dealers.cars.com/PowerDrive.