More than 80% of new-car shoppers on Cars.com seek out information about dealerships, not just inventory, putting dealer branding and reputation squarely at the core of what it takes to succeed in today’s marketplace.
“You can buy a new Camry anywhere, so it’s important to let potential customers know that they’ll have a positive experience by working with us,” Brian Hefner, General Manager at Tom Wood Toyota, shared for our new guide, Have You Met the NEW New-Car Shopper?
To help franchise dealers do just that, we’re launching PowerDrive, the next evolution of our commitment to helping franchise dealers increase awareness and consideration with consumers on the site, today at NADA. Based in extensive consumer research, PowerDrive brings together Special Offers, deeper reputation exposure and a dealership-branded video experience designed to increase the exposure of a dealership’s brand, reputation and inventory on Cars.com.
“We first changed the model for new-car advertising when we launched BaseDrive in May, empowering dealers to showcase their brand and reputation, not just their inventory,” said Mitch Golub, Cars.com president and founder. “PowerDrive builds on that model and dials it up, giving dealers even more ways to elevate and influence at critical moments during a shopper’s online journey.”
In the coming days, we’ll be digging into the features of PowerDrive here on the DealerADvantage blog, including first-hand experience and tips from Cars.com dealers who participated in the pilot program for the product. In the meantime, dealers can find out more about PowerDrive by contacting their Cars.com sales representative, visiting https://growwithcars.com or joining us at Booth #2075 at the NADA Convention & Expo in Orlando Feb. 8-11.