Less than 1 in 10 car shoppers considering a certified pre-owned vehicle know exactly which vehicle they want buy when they begin their search. The buying process has changed considerably, making it more important than ever that OEM certified pre-owned marketers and dealers understand who these shoppers are and how they ultimately decide what car to buy.
Join Cars.com’s David Greene, Manger, Audience & Advertiser insights, for his session on Tuesday, November 13th at the 2012 CPO Forum in Scottsdale, AZ. He’ll share compelling new data that paints a comprehensive picture of today’s certified pre-owned shopper, giving manufacturers and dealers the insight they need to influence the decision-making process.
If you’re not able to attend next week’s conference, check back next week for a recap here on DealerADvantage.