Mobile consideration is new to MarketDrive 2.0 and is a key component to the overall value that Cars.com provides. MarketDrive 2.0 provides the percentage of mobile searches in your area and the number of mobile searches based on proximity to your dealership*, which indicates mobile use on-the-go — potentially even at your store. To maximize the performance of your inventory with mobile shoppers, focus on differentiating your dealership with dealer reviews and driving deeper consideration of your inventory with merchandising so that nearby shoppers have a reason to walk into your dealership. With mobile, shoppers have the ability to cross-shop your dealership with competitors while standing right on your lot – so entice them to visit your store instead of the dealership across the street.
*Roughly 30% of mobile searches are not captured because location based services have been disabled by the shopper