The audience and awareness section of MarketDrive highlights total number of monthly in-market shopper visits to Cars.com. From these visits, MarketDrive reports awareness through impressions (exposure) of your dealership’s brand and inventory. As a shopper browses Cars.com, he or she has may be exposed to your brand multiple times in one visit. To get the most shopper impressions, focus on merchandising your inventory well, price vehicles competitively and reinforce your dealership’s brand through Dealer Reviews. Additionally, be sure to ask your Cars.com sales representative about additional products like Premier and Power Positions to increase your dealership’s visibility within your market on Cars.com.