It’s a fact: People like to share good news. Use that to your advantage and help your customers brag about their vehicle purchase, increasing your dealership’s exposure in the process.
Use your smartphone to take a photo of each customer with their vehicle just before they drive off your lot and ask them for permission to post it to your dealership’s Facebook page. If they agree, encourage them to “Like” your page, tag themselves in the photo and share it to their own page, making it easy for them to share the good news with their friends and family.
Doing this broadcasts the photo to your customers’ networks in addition to the fans you already have, amplifying your reach and potentially earning new “Likes” via your customers’ networks.