Pierce Hasler, Cars.com’s Director of Audience Insights, kicks it all off on Monday, Oct. 22 at 1 p.m., when he teams up with Jason Ezell from Dataium to present “Assessing ROI Beyond Leads.” During their breakout session, Pierce and Jason will dig into a recent Dataium study commissioned by Cars.com and discuss ways dealers can better measure the effectiveness of their advertising and operational processes.
Then, at Digital Dealer, Cars.com Dealer Trainer Laurie Foster will present “Turbocharging your New Car Sales” at 3:30 p.m. on Tuesday, Oct. 23. In her workshop, Laurie will share insights on today’s new-car shopper, help attendees build a game plan for differentiating their dealerships – not just their inventory, as well as tips for measuring success and driving higher ROI.
On Wednesday at 9 a.m. at Digital Dealer, Dealer Trainer Jack Simmons will present “Mastering the Mobile Check-In,” sharing ways to connect with more mobile shoppers. Learn the fundamentals of location-based marketing, gain a better understanding of how consumers use mobile during the purchase process, and walk away with a process you can use at your own dealership for measuring mobile performance.
Finally, on Thursday at 3 p.m at the J.D. Power Automotive Marketing Roundtable, Sharon Knitter, Cars.com’s Senior Director of Mobile, will moderate “Deconstructing the Mobile Soundbyte,” a discussion with Kim Leugers of Pandora, David Metter of HookLogic, Thomais Zaremba and Ryan Mocan at MediaCom. The panel will look past the surface of commonly accepted mobile truths, helping automotive brands and dealers maximize mobile’s value given their unique target markets and business objectives.
Even if you’re staying close to home this fall, you can still check out the action by following us here on the DealerADvantage blog, liking DealerADvantage on Facebook and following @DealerADvantage on Twitter.