Cars.com announced today that SADD (Students Against Destructive Decisions) is the recipient of a $100,000 donation from Cars.com Cares, the site’s corporate giving initiative.
“We launched Cars.com Cares this year to help fuel organizations that share our mission of building confidence,” said Mitch Golub, president of Cars.com. “SADD builds confidence in kids and young adults through the promotion of positive lifestyle choices. I’m thrilled they are receiving our $100,000 donation to continue their great work.”
Voting for Cars.com Cares began on the site’s Facebook page on January 26 and continued through February 13. During that time, fans could vote for one of seven causes in the running for the site’s grand donation. Other participating causes included Adopt-A-Classroom, Alliance For a Healthier Generation, Cameras for Kids Foundation, Reading Is Fundamental, Scholarship America and VH1 Save the Music.
Cars.com also got Super Bowl viewers and Facebook fans involved in the program. Every time someone tagged the site’s Super Bowl ad using Shazam or shared their vote on Facebook, Cars.com added a $1 donation to the cause with the most votes, up to $100,000. SADD brought in the largest number of votes from its national network to receive the full donation. Each participating cause received a donation from Cars.com Cares.
“We cannot thank Cars.com enough for including us in the Cars.com Cares program,” said Penny Wells, executive director of SADD. “This donation will help fund many of our prevention education programs in schools and communities across the country. SADD gives young people the confidence to stand up for their beliefs and the tools they need to help other teens make choices that are healthy and positive.”