As Coach Jack finalizes his playbook for video at WinIt2011.com, he’s also readying his game plan and recruiting the best coaching staff in the industry to help dealers get in the game with mobile in October. Don’t miss your chance to catch Jack in action at Digital Dealer, the DrivingSales Executive Summit and the J.D. Power Automotive Internet Roundtable, where Cars.com will share insights and tactics about mobile that dealers can use in today’s automotive landscape.
First, Cars.com will unveil an all-new booth at Digital Dealer, where you can get the latest information on how tools like VideoShowcase, Mobile and Dealer Reviews can boost your dealership’s online performance. Stop by and see us at Booth #93 for your chance to win an iPad 2! On Wednesday, Oct. 5 at 4 p.m., Carolyn Crafts, vice president and chief marketing officer at Cars.com, will join Datium CEO Eric Brown for a panel discussion focused on cloud intelligence and its potential to revolutionize the way cars are bought and sold online. Then, on Thursday at 3:30 p.m., Jack will lead a workshop on mobile, where he’ll share the results revealed by Cars.com’s exclusive in-market mobile shopping survey conducted in partnership with Nielsen, as well as tips about mobile that dealers can use to develop their own mobile strategies, increase traffic to their stores and grow their businesses.
Next, the Cars.com team will join DrivingSales and Ward’s Dealer Business for the DrivingSales Executive Summit. On Monday, Oct. 10 at 1:30 p.m., Jack will be leading a panel of dealers in a discussion about how they’re using mobile at their stores to engage customers. Then, at 10:15 a.m. on Tuesday, Oct. 11, Cars.com CEO Mitch Golub will join other head honchos from around the industry for the Tech CEOs panel, focused on what’s in store for 2012. We’re also excited to announce that Cars.com has been selected as an Innovation Cup Awards finalist for Dealer Reviews! Cars.com will join the other Innovation Cup finalists to present on Monday, Oct. 10 at 3:15 p.m., and the winner will be announced after Mitch’s panel on Tuesday at 11:15 a.m. – come cheer us on!
Finally, Jack and Sharon Knitter, senior director of Mobile Solutions at Cars.com, will represent Cars.com at the J.D. Power Automotive Internet Roundtable. Jack will join John Rose of Roseville Toyota, Ben Anderson of AutoMotion TV, Paul Potratz of Potratz Advertising and Dennis Galbraith of Revenue Guru for “The Impact of Mobile Game Mechanics and User Behavior on Automotive Retail,” moderated by Jared Hamilton, on Thursday, Oct. 13 at 1:25 p.m. At 3:05 p.m., Sharon will join Jason Spero, Google’s head of Mobile, Brian Bos of Team Detroit, Michael Nelson of Toyota and other automotive mobile experts for a panel discussion focused on in-market mobile shopping behavior.
Even if you can’t make the fall conferences, you can still be part of the action. Stay tuned here at the DealerADvantage blog, follow @DealerADvantage on Twitter and “like” us on Facebook for updates, pictures, videos and insights from the shows.