As’s business landscape continues to change, the way we measure our value also needs to evolve. At one time we assessed our value based on phone calls and email leads, which are easily measurable. However, today, we evaluate the value we provide to our dealers through a mix of contacts and broad exposure including our Mobile platforms, which create a unique challenge in measurability and reporting. strives to be transparent in our Reporting Methodology. Our goal is that you always feel confident in your ability to discuss and understand reporting metrics.