Cars.com had a great time in Orlando this week at the 10th Digital Dealer Conference & Exposition. We talked to so many innovative dealers who are driving success online, and heard many new ideas that stores are using to improve their sales process and increase the efficiency and effectiveness of their marketing . Thanks to all the dealers who came by the Cars.com booth for a tune-up, and to all who attended the Cars.com workshops. For those that requested copies of the presentations, you can get them here.
- Buyer’s Choice with Nick Hummer: Cars.com Director of Dealer Solutions, Nick Hummer shared ideas on how to use customer reviews to increase sales. In addition to sharing insights into how car shoppers are using reviews to fuel their dealership choice, Nick offered simple strategies that stores can use to build a sales force of happy customers who sell on your behalf. His presentation gave step by step advice on how to drive review volume, how to respond to online reviews, and how to leverage this content in other marketing channels to boost their impact, build consumer confidence and drive more sales. Download Nick’s presentation here.
- Next Generation Engagement with Kathy Kimmel: Cars.com Director of training, Kathy Kimmel, discussed ways dealers can use new technologies to communicate and better engage with shoppers throughout their purchase process. From mobile to video and chat to social media, Kathy discussed ways dealerships can meaningfully connect with buyers and build stronger relationships that lead to sales. Download Kathy’s presentation here.
- Service Before the Sale with Jack Simmons: Cars.com Training Manager Jack Simmons discussed why service reviews from customers are so important to sales success. New car shoppers want to know from other car owners what a dealership’s service track record is before deciding to buy from that dealership. In fact, 91% read online service reviews before deciding where to buy their new car. Jack shared ideas service departments can use to secure positive feedback online and ways they can build their service department brand. Download Jack’s presentation here.
We are already looking forward to the next Digital Dealer, taking place in Las Vegas this coming October. Did you attend Digital Dealer ’10? Leave a comment below and let us know what you thought of the show. We’d also love to hear your ideas for future workshops. Is there a topic you’d like to see covered?