Was your store among the 1,000 attendees who tuned in on March 9th to make Cars.com’s first Online Conference a success?  Dealers gave rave reviews to the conference, which featured 12 workshops from social media experts and leading dealers offering tips and advice to help automotive professionals manage and amplify their online reputations. If you were unable to attend, or if you want to check out more sessions, you can still watch the conference on demand at Dealers.cars.com/rmlab for free.

Conference speakers range from leading social media experts to fellow dealers who are driving more sales through online reputation management, including:

Andy Beal, the foremost expert in reputation management and co-author of “Radically Transparent” who shares how to harness the power of social media to help maintain a great online reputation.

  • Joe Orr, general manager of Dick Hannah Honda, shares how he took his store from 17 online reviews with mediocre star ratings to more than 2,000 shining reviews.
  • Leaders from Bazaarvoice, Heather Brunner and Maria Stansberry, discuss the power of promoters and ways you can use reviews in traditional marketing to garner even greater results.
  • Jared Hamilton, founder of DrivingSales.com explains how “Good Reviews Begin with Good Process.”
  • Charlene Li, co-author of “Groundswell” and “Open Leadership,” shows how to drive more revenue by monitoring, responding to, requesting, and promoting online dealer reviews.

Dealer panel discussions covered the full scope of reputation management, from monitoring and responding to online reviews to building a customer-centric dealership culture.

The Reputation Management Lab is a great tool to share with your entire team. View the archives now for tips on how to use review feedback to improve sales and service processes and to learn more about Dealer Reviews on Cars.com.

To access the workshop sessions for free, visit Dealers.Cars.com/rmlab.