CHICAGO — Dec. 28, 2009 — Cars.com today announced that Michael Page has been named vice president of advertising products. A nine-year Cars.com veteran, Page will provide strategic direction for the company’s dealer and manufacturer initiatives.
“Mike understands the competitive automotive retail landscape and shares our commitment to helping our customers stay ahead of the industry curve,” said Bill Swislow, Cars.com CIO and senior vice president of product. “As the online category continues to evolve, he’ll keep our development teams focused on innovative yet practical solutions. Delivering real value and measurable return on investment to local and national advertisers underscores everything we do.”
Page began his career with Cars.com in 2000 as an affiliate sales manager, gaining firsthand experience with the internet marketing challenges dealers face. He became vice president of affiliate sales in 2005. Under Page’s leadership, Cars.com strengthened its affiliate network and assisted dealers nationwide in implementing effective online advertising and sales processes. Prior to joining Cars.com, he worked in media sales and marketing.
“Dealers and manufacturers increasingly rely on the internet and Cars.com to engage ready-to-buy shoppers and merchandise their vehicles for competitive advantage,” Page said. “As they look to us for guidance on how to reach these consumers and differentiate themselves, we’ll be there with the relevant tools and market-based intelligence they need.”
Cars.com is the leading destination for online car shoppers, offering credible, easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).